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How to Know When to Reach Out to Your Network

How do you know when to reach out to your network?

Timing beats list size. A message in the week someone raised funding, changed roles, or started hiring is twenty times more likely to land than a generic check-in three months later. The problem is monitoring 500 people and 100 companies by hand is impossible. You miss the moment because you didn't see the signal.

The Problem

You know intuitively that some moments are better for outreach than others. A founder just raised a Series B. They're hiring, expanding, evaluating their tools. That's a conversation window. A COO just started at a new company. She needs to understand the business, rebuild relationships, prove value fast. She's open to new advice.

But your network is scattered across LinkedIn, Slack, email threads, and memory. You don't have a feed of signals. No one sends you a notification when someone changes jobs or when the company hires twenty engineers. So you rely on luck. You randomly remember someone, send a note, and maybe it lands at the right moment. Usually it doesn't.

The alternative is checking LinkedIn weekly for each person in your network. That's hours of work for no guarantee you'll see the signal before it's stale. By the time you notice someone got promoted, they've already got three new relationships working the opportunity.

Most people solve this the wrong way: they send catch-up notes whenever they think about it, regardless of context. That feels less transactional. It's also less effective. Generic notes land in the noise.

How Nynch Solves It

Nynch's Network Scanner monitors your network for signals. Funding rounds, new hires, executive changes, company growth, role changes. When something worth talking about happens, you get a signal. You see it in your feed alongside context about your relationship.

Then you send one message timed to the moment. Not generic. Something that shows you noticed the signal and you're thinking about them for a reason.

See LinkedIn Social Signals for how social signals route to your daily feed.

How It Works in Nynch

Load Your Network

Nynch connects to your LinkedIn, email, and contact records. It builds a network map of everyone you know or have worked with. The scanner watches this list.

Monitor for Signals

The scanner looks for moments that matter. Leadership changes: someone changed roles, got promoted, moved to a new company. Funding events: the company raised money, announced acquisitions, or went public. Hiring surges: the company started hiring in a specific department or expanded headcount. Public mentions: the company made news, launched a product, or hit a milestone.

Nynch aggregates these signals from multiple sources. One source says the company got funding. Another source confirms it and adds the round size. The system deduplicates and ranks by relevance to your industry and relationship.

See Signals in Your Feed

Every morning, open your Today feed and see signals from your network. 'Sarah moved from VP Sales at Acme to VP Growth at StartUp X.' 'TechCorp just raised a Series C.' 'John's company started hiring engineers.'

Network scanner showing company signals with timing recommendations

Craft Your Angle

When you see a signal, tap it and draft your outreach. Nynch gives you context about the person, the company, and why this moment matters. You're not sending a template. You're sending a note that shows you know what just happened.

Pro Tips

  • Act within the window. A funding announcement stays hot for about two weeks. After that, the moment passes. When you see a signal, don't add it to your backlog. Send something that week.
  • Start your message with the signal, not with yourself. 'I saw that TechCorp just raised Series C' beats 'I've been thinking about you.' The signal is your credibility that you're not just checking a list.
  • One signal, one angle. Don't combine multiple reasons to reconnect in one message. 'You got promoted AND the company is hiring AND they just launched a product' is three separate conversations. Pick the one that matters most.

See The Bucket Game for how to batch your outreach across rhythm tiers.

FAQ

Q: What if I reach out and the person doesn't respond?

A: One good signal-based message beats ten generic check-ins. If someone doesn't respond, move on. You timed it right, you had a real reason to write, and you sent something thoughtful. Sometimes people are just busy. That's not a reflection on your outreach.

Q: How do I know if a signal is relevant to me?

A: Nynch learns your ICP and the types of signals that matter to your business. You mark signals as 'relevant' or 'skip.' Over time, the scanner surfaces fewer noise signals and more real opportunities.

Q: Can I customize what signals I see?

A: Yes. You can filter by signal type, company, or industry. You can turn off categories you don't care about. For example, if you only care about leadership changes and new funding, you can mute hiring announcements.