Configure an Ideal Client Profile (ICP)

Updated May 2026

You'll learn how to: Define an Ideal Client Profile (ICP) so Nynch can score contacts, populate prospect searches, and generate relevant AI drafts.

Time: 10 minutes per ICP. The first one is the foundation; subsequent ones go faster.

Prereqs: You have a basic sense of who you sell to. Don't overthink it on the first pass; you'll refine it.

Why ICPs matter

Almost every AI feature in Nynch grounds in your ICPs:

ICP fit scoring: every contact gets a score against each priority ICP.
Reply Coach: drafts are tuned to the ICP the recipient matches.
Prospect Finder: ICP filters seed the search.
Daily briefing: prioritises actions for contacts matching ICP #1 over off-target ones.
Deal-creation AI suggestions: services and stakeholders proposed are ICP-relevant.

A workspace with no ICPs configured produces generic AI everywhere. Even one priority ICP makes the rest of Nynch noticeably sharper.

Steps

In the left sidebar, click Go To Market.
Click the ICPs tab (or Ideal Client Profiles).
Click + New ICP.
Fill in:
- Name: short label (e.g. "Mid-market SaaS founders", "London law firms 50-200 staff").
- Description: one or two sentences in plain English. Helps you remember why this ICP exists.
- Priority: 1, 2, or 3. Priority 1-2 are weighted heavily in scoring. Priority 3 is "interesting but not core".
Fill in the signals:
- Industry / segment: pick from preset list or free-text.
- Company size: employee headcount range.
- Revenue range (if relevant): annual revenue ranges.
- Funding stage (for venture-backed targets): Seed / Series A / B / C+ / Public.
- Geography: city / country / region.
- Buyer role / title patterns: titles you typically sell to (e.g. "Head of Marketing", "VP Sales", "Founder").
- Tech stack signals: tools they use that indicate fit.
- Trigger moments: events that suggest now is the right time (e.g. "just raised a round", "new hire in role X").
Click Save.

Nynch immediately starts using the new ICP. Existing contacts get re-scored on the next background job (typically within 24 hours).

Tune via the AI scoring console

After saving, the ICP detail page has an AI scoring console where you can:

Test the ICP against sample contacts.
See how each signal contributes to a score.
Tighten or loosen weights.
Add a free-text "what makes this person a YES vs NO" rule to bias the AI.

Use this to iterate. Tighten the ICP if the score is too generous; loosen if it's missing obvious matches.

Priority

You can have many ICPs, but only Priority 1 and 2 are used by the bigger AI features (Full Research enrichment, Today briefing). Priority 3 is informational only.

If you have more than 2 priority-1-or-2 ICPs, AI features may get confused. Three priority ICPs is usually the max for clear focus.

Edit or delete an ICP

From the ICPs list:

Click the ICP to open the detail page.
Edit any signal.
Or use the more-actions menu to Delete.

Deleting removes the ICP and clears scores against it. Contacts keep their other ICP scores.

If something goes wrong

Symptom: "ICPs section isn't in Go To Market." → Fix: Your plan may not include the GTM ICP module. Check Settings > Account.
Symptom: "I created an ICP but no contacts got scored against it." → Fix: Scoring runs as a background job. Wait up to 24 hours, or trigger manually via bulk Score ICP on the Contacts table.
Symptom: "Every contact scores high against my new ICP." → Fix: ICP is too loose. Tighten by adding required signals (specific industry, specific seniority).
Symptom: "Every contact scores low." → Fix: ICP is too tight (asking for signals most contacts don't have data for). Loosen, or run enrichment first to populate missing signals.
Symptom: "ICP doesn't match my actual best clients." → Fix: Open the AI scoring console, run scoring against your top 10 existing clients, see why each isn't a perfect 100. Add the missing signals to the ICP.