After years helping consultancies grow, I kept seeing the same failure: brilliant professionals losing revenue to chaos, not competition.
Traditional CRMs are transactional machines built for volume sales teams. Consultancies need something fundamentally different - a system built around relationships, accountability, and intelligence. So I built one.
I spent years working on business growth at peterodonoghue.com and consultingrevenue.com. Before that, I ran a productised consulting business for SaaS and enterprise tech companies.
The same pattern appeared everywhere: consultants hated manual CRM entry. They forgot follow-ups. They missed warm signals sitting in their own inboxes.
So I built Nynch - AI that reads your conversations, flags the opportunities, and tracks every commitment.
Transparency isn't a buzzword. Public roadmap. Tracked promises. If we miss a deadline, you'll know.
Not designed in a vacuum. Conversations with solo consultants, boutiques, fractionals shaped every feature.
"That's how CRMs work" isn't a reason. We challenged every assumption about what a relationship tool should be.
Optimised for long-term value, not quarterly pipeline. The metrics that matter aren't just close rates.
Nynch was built by Peter O'Donoghue, a business development specialist who spent over a decade working with 200+ consultancies globally. He kept seeing the same problem: brilliant consultants losing revenue to chaos - forgotten follow-ups, missed signals, buried commitments. Every CRM they tried made it worse. Nynch is his answer to that problem.
Most consultants and fractional executives lose deals not to better competition, but to disorganisation - a follow-up forgotten, a warm contact who went cold, a commitment buried in an email thread. Nynch replaces the passive CRM database with a proactive AI system that monitors your pipeline 24/7 and tells you what to do next.
Yes - Nynch is built specifically for independent operators and small teams. There's no minimum user count. Solo consultants use Nynch as a second brain that tracks every relationship, commitment, and opportunity so they can focus on delivery without losing business in the background.
Nynch is headquartered in Wales, UK, with users across the UK, US, Australia, and Europe. The platform is built for consultants who work globally and need a CRM that adapts to their way of working - not the other way around.
Traditional CRMs are passive databases - they store what you put in and wait for you to come back. Nynch is an active intelligence system. It reads your emails, monitors your network, tracks your commitments, and surfaces the actions that matter most today. You don't manage Nynch - it manages your pipeline for you.