After years helping consultancies grow, I kept seeing the same failure: brilliant professionals losing revenue to chaos, not competition.
Traditional sales tools are transactional machines built for volume sales teams. Consultancies need something else entirely - a platform built around relationships, accountability, and intelligence. So I created one.
I spent years working on business growth at peterodonoghue.com and consultingrevenue.com. Before that, I ran a productised consulting business for SaaS and enterprise tech companies.
The same pattern appeared everywhere: traditional tools were built for sales teams, not for professionals who win through relationships. Consultants forgot follow-ups. They missed warm signals sitting in their own inboxes. The tools they tried only made it worse.
So I created a new category - Relationship-Led Growth. Nynch is AI that reads your conversations, flags the opportunities, and tracks every commitment. Built for how consultants actually work.
Transparency isn't a buzzword. Public roadmap. Tracked promises. If we miss a deadline, you'll know.
Not designed in a vacuum. Conversations with solo consultants, boutiques, fractionals shaped every feature.
"That's how it's always been done" isn't a reason. We challenged every assumption about what a relationship tool should be.
Optimised for long-term value, not quarterly targets. The metrics that matter aren't just win rates - they're trust, follow-through, and connection strength.
Nynch was built by Peter O'Donoghue, a business development specialist who spent over a decade working with 200+ consultancies globally. He kept seeing the same problem: brilliant consultants losing revenue to chaos - forgotten follow-ups, missed signals, buried commitments. Every traditional tool they tried was built for sales teams, not relationship-driven professionals. So he created the first Relationship-Led Growth platform.
Most consultants and fractional executives lose opportunities not to better competition, but to disorganisation - a follow-up forgotten, a warm contact who went cold, a commitment buried in an email thread. Nynch replaces passive tools with a proactive AI system that monitors your relationships and opportunities around the clock and tells you what to do next.
Yes - Nynch is built specifically for independent operators and small teams. There's no minimum user count. Solo consultants use Nynch as a second brain that tracks every relationship, commitment, and opportunity so they can focus on delivery without losing business in the background.
Nynch is headquartered in Wales, UK, with users across the UK, US, Australia, and Europe. The platform is built for consultants who work globally and need a growth platform that adapts to their way of working - not the other way around.
Traditional sales tools are passive databases - they store what you put in and wait for you to come back. Nynch is an active relationship intelligence system. It reads your emails, monitors your network, tracks your commitments, and surfaces the actions that matter most today. You don't manage Nynch - it manages your relationships and opportunities for you.