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For Firms of 3–30 Consultants

Stop Losing Institutional Knowledge When Consultants Leave.

Nynch is the AI-powered relationship CRM for boutique consultancies. It captures client context from every email, call, and meeting - so institutional knowledge stays in the firm, not in a consultant's head.

The Reality

The Boutique Firm Challenge

Boutique firms are built by ex-MBB, Big Four, and senior agency operators running lean practices. Teams of 3–30 running complex, multi-stakeholder deals.

You win through referrals, reputation, and relationship continuity. But consultants resist admin work, knowledge fragments across inboxes and notebooks, and when someone leaves - institutional memory walks out the door.

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What Firms Are Saying
  • “Why does no one keep the CRM up to date?”
  • “My pipeline was 100% up to date. Now new company uses Dynamics and no one gives a shit.”
  • “Why did we miss that renewal or expansion?”
The Root Causes
  • Data discipline resistance - consultants won’t do data entry
  • Non-linear work - projects don’t follow a SaaS funnel
  • Stakeholder sprawl - dozens of contacts per engagement
  • Knowledge loss - when people leave, relationships vanish
  • Fragmented tools - the “Excel monster” replaces the CRM
Nynch gives boutiques a different pattern: AI extracts structure from notes and conversations, so your team builds the firm’s relationship intelligence without doing CRM admin.

How Nynch Works

Five capabilities built specifically for boutique firms managing complex engagements, multi-stakeholder relationships, and institutional knowledge.

01 - Account Intelligence

One Place Where the Whole Story Lives

Every engagement, stakeholder, proposal, and conversation for each account - unified in a single view. No more piecing together the story from scattered emails, notebooks, and shared drives.

Full engagement timeline with AI-extracted key moments
Stakeholder map showing roles, influence, and relationship warmth
ICP scoring (Ideal Customer Profile matching) so you know which accounts match your sweet spot
New consultants onboard in minutes, not weeks
Account Overview ACTIVE CLIENT
Whitfield Partners Strategy & Operations · Since 2023
£240k LTV
Active Stakeholders 3 decision-makers, 5 day-to-day
8
Stakeholder Map
James Whitfield CEO · Sponsor
Sarah Okonkwo COO · Buyer
David Li CFO · Cooling
Priya Mehta PMO · Day-to-day
ICP Match Score
87%
At a Glance: David Li (CFO) hasn’t been contacted in 38 days and controls budget approval. Sarah mentioned “expanding into APAC” on the last call. Schedule a check-in with David before Q2 planning.
02 - Pipeline Intelligence

Pipeline for Both Deals and Ongoing Services

Consulting work isn’t linear. You’re tracking new business pitches alongside active engagements, renewals, and expansions. Nynch handles all of them in one view - no hacking a SaaS sales funnel to fit your world.

Separate tracks for new business, active projects, and renewals
Service tier configuration with pricing templates
AI flags expansion signals from ongoing conversations
Renewal risk alerts 60 days before engagement ends
Dual Pipeline £380k Active
New Business
Vertex Capital - M&A Advisory £85k
Proposal stage · Decision next week
Hallam Group - Ops Transformation £120k
Scoping · 2 stakeholder meetings booked
Active Engagements
Whitfield Partners - Strategy Retainer £15k/mo
Month 8 of 12 · Renewal in 4 months
Clearpath - Due Diligence (Project) £45k
Phase 2 of 3 · On track
Expansion signal: Sarah Okonkwo at Whitfield mentioned “APAC market entry” twice in the last month. Similar clients expanded scope 70% of the time. Consider proactive proposal.
03 - Action Intelligence

Consultant-Friendly Action Capture

No one fills in CRM fields after a client meeting. With Nynch, they don’t have to. AI extracts commitments, next steps, and follow-ups from meeting notes, call transcripts, and emails - then surfaces them as actionable items.

Paste meeting notes or connect transcription tools
AI extracts who promised what, and when
Actions auto-link to the right account and stakeholders
Overdue items surface in the daily briefing
Actions Extracted FROM MEETING NOTES
Whitfield Partners - Steering Committee (Feb 20)
Send updated project timeline to Sarah Assigned: You · Due: Feb 21 · Done Extracted from meeting notes
Schedule deep-dive with David Li on budget reallocation Assigned: You · Due: Feb 26 Extracted from meeting notes
Prepare APAC market sizing analysis Assigned: Tom · Due: Mar 1 Extracted from meeting notes
Client to provide FY25 revenue targets by end of week Owner: Sarah Okonkwo (Client) · Due: Feb 28 Client commitment · auto-tracked
Pattern detected: David Li has been mentioned in 3 action items this month but has 0 direct meetings scheduled. Relationship may be going cold - consider a 1:1.
04 - Relationship Intelligence

Relationship and Referral Intelligence

Boutique firms live and die by their network. Nynch tracks where your contacts move, flags warm introductions, and alerts you when dormant relationships resurface - so no referral opportunity goes unnoticed.

Job change detection: know when sponsors move to new companies
Referral signals from conversation analysis
Reconnection prompts for dormant high-value relationships
Cross-firm network visibility - who knows whom
Network Signals 3 NEW THIS WEEK
Your sponsor at Client X is now COO at Vertex Capital 2d ago
Marcus Webb left Brightline Holdings and joined Vertex Capital as COO. You worked with him on the 2024 restructuring. Vertex is in your pipeline for M&A advisory.
Referral signal detected 3d ago
In your last email from James Whitfield: “You should talk to my old colleague at Aether Group - they’re looking for exactly this kind of help.”
Dormant relationship: reconnect? 90+ days
Helen Park (ex-Meridian, now at Scale Ventures) - last contact 94 days ago. She referred 2 clients in 2024. Engagement score dropping.
Network insight: Marcus Webb’s move to Vertex creates a warm path into your £85k M&A advisory opportunity. Reach out within the week - new COOs are most open in their first 30 days.
05 - Leadership Visibility

Leadership Visibility Without Micromanagement

Partners and managing directors need to see the pipeline, know where revenue risk sits, and understand team utilisation - without chasing consultants for weekly updates. Nynch builds the view automatically from actual activity.

Pipeline by partner with AI-assessed deal confidence
Engagement health scores across the portfolio
Revenue forecasts based on actual pipeline movement
No manual reporting - the data populates from real work
Leadership Dashboard Q1 2026
£380k
Active Pipeline
86%
Avg Health
2
At-Risk
Pipeline by Partner
Partner Pipeline Deals Health
JT
Jane Torres
£205k 4 92%
RK
Robert Kim
£120k 3 84%
AP
Anika Patel
£55k 2 71%
Attention needed: Anika’s portfolio health dropped 12% this month. Her Meridian engagement has 0 stakeholder contact in 3 weeks. Suggest a portfolio review before month-end.
Ready to start?

Ready to See How Nynch Works
for Your Boutique Firm?

Your firm’s relationships are your most valuable asset. Nynch makes sure they’re captured, protected, and working for you - without the admin burden that kills adoption.

Why no free trial?

Day 1: Sign up. Import 4 contacts. Feel productive.

Day 2–6: Client emergency. Forget Nynch exists.

Day 7: “Your trial is ending!” email. Feel guilty. Ignore it.

Day 14: Add “actually try that CRM” to a sticky note.

Sticky note falls behind desk. The end.

We’ve watched this film 847 times. Same ending every time.

Nynch isn’t a tool you evaluate by clicking around for a week. It’s a system that changes how you find, nurture, and win business. That kind of shift needs:

Your actual network loaded - not 6 test contacts
AI trained on your real conversations and relationships
Someone who understands your business to set it up right

The demo is 45 minutes. No slides. No pitch deck. We pull up a real CRM and show you the opportunities you’re currently missing.

Virtually every person who’s booked one has said the same thing: “Why didn’t I do this sooner?”

(And if you hate it? We’ll tell you what free tools to use instead. We’re that confident.)

Common Questions

Nynch for boutique consultancies - answered

How does Nynch prevent knowledge loss when a consultant leaves?

Nynch captures relationship context from emails, meeting notes, and conversations - not just contact records. When a consultant leaves, every meaningful interaction they had with a client or prospect stays in the system. The next person who picks up that relationship can see the full history, key commitments, and relationship warmth score, without having to start from scratch.

Can multiple consultants share the same Nynch workspace?

Yes. Team plans give every consultant their own view while sharing client relationship data across the firm. You can see which colleague owns a client relationship, what commitments are outstanding, and where there are expansion opportunities - without everyone having to maintain separate contact lists.

How does Nynch handle multi-stakeholder client relationships?

Nynch maps every stakeholder at a client organisation - economic buyer, champion, influencers - and tracks your relationship warmth with each one. It alerts you when you're single-threaded (relying on one person) or when a key contact has gone quiet. For boutique consultancies managing complex client organisations, this visibility is the difference between a renewal and a lost account.

What size consultancy is Nynch designed for?

Nynch is purpose-built for firms of 3–30 consultants - large enough to need shared relationship intelligence, small enough that enterprise CRMs are overkill. Below 3 people, a solo plan works fine. Above 30, enterprise features like custom integrations and quarterly business reviews become relevant.

Does Nynch integrate with the tools our team already uses?

Yes. Nynch connects with Gmail, Outlook, Google Calendar, Zoom, Fireflies, Fathom, LinkedIn, Slack, Telegram, HubSpot, and 20+ other tools. For enterprise clients, custom API integrations are available. Setup typically takes hours, not weeks.