How Nynch works
AI CRM means the AI is in the data path, not bolted on. Nynch reads your network continuously, scores every relationship 0 to 100, drafts outreach in your voice, and turns remembered context into prepared work.
Two different categories. Built for different kinds of growth.
- × Endless data entry - you type everything manually
- × Passive logging of past events, never looking ahead
- × No accountability system - promises disappear
- × Generic stages that don't reflect how relationships actually develop
- × YOU decide what to do next - no guidance
- → Zero manual entry - AI captures from conversations
- → Active surfacing of what's coming, not what happened
- → Quantified trust via Say/Do score - every promise tracked
- → Relationship-based stages that match how you actually win business
- → AI tells you who to contact and why - every day
Three pillars of growth
Detect buying signals. Prioritise the right relationships. Act before opportunities go cold. Together, they reverse stale relationships.
Your network is sending you signals every day
Funding announcements, role changes, expansion hints, referral offers. They’re all in your inbox and call transcripts right now. Nynch detects them as buying signals, scores their relevance against your commercial context, and surfaces only the ones worth your next hour.
The gap between winning work and missing it is almost always timing
When a relationship crosses the 8.33x Rhythm-Break threshold, its survival probability drops below 50%. Nynch monitors for that moment and alerts you before it happens, not after.
When the moment arrives, the message is already drafted
Nynch drafts your outreach based on the signal it detected, the relationship context it holds, and the last conversation you had. You review, personalise, send.
Your whole network, ranked by what matters right now
Not a flat list of 2,000 contacts. A live map of who trusts you, who’s active, who’s drifting, and who’s ready to talk again. The Relationship Engagement Index watches six dimensions of every relationship and surfaces the right person at the right moment, so you work from the top of the list, not the bottom of your guilt.
Your AI learns your playbook
Most “AI CRMs” run the same model on everyone. Nynch’s Superbrain watches what you do (which nudges you act on, which deals close, which relationships compound) and tunes itself to your specific revenue motion. Day one is generic best-practice. Day 90 it knows your playbook. Day 300 it is a calibrated work layer that has moved past pattern recognition into safely creating low-risk follow-up work on its own.
Calibrated Autonomy
A five-step ladder. Observe, suggest, queue low-risk work, auto-create low-risk work, pause. Superbrain moves up the ladder when evidence is strong and back down when outcomes weaken.
Outcome-based learning
Every suggestion produces one of four outcome states (accepted, completed, ignored, deleted) and each one changes how the next suggestion is ranked. Smarter from real outcomes, not from prompts.
Safe by default
The high-stakes blocklist is hardcoded. Superbrain cannot auto-send emails, change deal stages, delete data, rewrite relationship records, or create external tasks. Less approval fatigue, no unsafe control.
An AI memory layer for your relationships
Most AI chatbots start every conversation from a blank screen. Nynch Assist starts already knowing your contacts, deals, commitments, and interaction history. Four one-click prompts turn the most common relationship questions into prepared work: the briefing, open loop, digest, or change summary you need next. Read-only, user-scoped, and audit-logged by default, so the assistant gets more powerful without becoming reckless.
One-click prompts
Brief me on a relationship. Find open loops. Draft my monthly digest. What changed this month? The four questions you used to ask every week, now one button each, on every Assist surface.
Eight context sources
Contacts, companies, deals, commitments, interaction history, ScoreApp results, connected MCP tools, and connected native integrations. Assist can list what it has access to before reading from it.
Read-only by design
Assist cannot send emails, change deal stages, delete data, or rewrite relationship records through the Context Layer. Every read is user-scoped, row-limited, and written to an audit log.
One commercial spine, every surface
Your buyer problems, your services, and your buyer profiles shouldn’t live in seven different tools. Nynch makes them one connected spine. Update a buyer problem once and your Smart Draft references it. Update a service tier and your next proposal inherits it. One source of truth, every surface, so the work compounds instead of duplicating.
GTM Command Centre
A central workspace mapping the buyer problems you solve, the services you offer, and the buyer profiles you sell to. Edit it in one place. Every AI surface reads from it.
Assist Integration Picker
Choose which connected tools (Gmail, Calendar, LinkedIn, transcripts) Assist reads from in each conversation. Scoped AI access, so the AI focuses on what matters and your data stays where you want it.
Transcript-to-Actions
Meeting transcripts now extract proactive action items directly, beyond plain summaries. Promises, next steps, and risks land in your deal record without you copy-pasting from a summary.
More ways to see and act on what matters
Client Command Centre
Per-client dashboard showing record completeness, overdue promises, renewal risk, and current relationship health in one card. The screen that tells you which clients you’re at risk of losing, before they tell you.
Pipeline Board view
Classic Kanban board alongside the Orbital View. Same live deals, stages, and canvases, in the format CRM-trained buyers expect. Use whichever view fits the moment.
Network Scanner extension
A lightweight Chrome extension that scans LinkedIn profiles and Sales Navigator results, saving them straight to your Nynch network. See how it works →
Landed Customer Lookalike Play
Pick a closed deal. Nynch sources similar companies via external data providers, scores them against your ICP, and pushes qualified contacts into a campaign, in one workflow. Every win generates the next ten opportunities.
Career Move detection
The extension reads LinkedIn experience changes directly, so when a champion moves roles, you find out the moment it happens, rather than three weeks later when you notice the deal stalled.
Undo accidental deletes
Delete a contact, deal, or record by mistake? A toast appears. One click brings it back. Quiet quality-of-life upgrade you’ll appreciate the moment you need it.
Everything else built into the platform
Time Blocking Integration
Schedule relationship activities directly from Nynch. See whether your calendar supports your revenue goals, or whether you’re spending every hour on delivery with no time left for growth.
Opportunity Analytics
Full visibility across your active opportunities, relationship health scores, and risk levels. Spot what’s stalling, forecast what’s coming, and know where to put your attention this week.
Enterprise Security
Data encrypted at rest and in transit, role-based access controls, SOC 2-aligned practices, UK and EU GDPR posture, European data residency. Your client relationships are private. Nynch treats them that way. Read the security page →
About the product
Those tools are built for the Sales-Industrial Complex: transaction-based teams doing high-volume outreach. Nynch is the AI CRM built for the consultant or fractional who wins on relationships, not spray-and-pray outbound. It drives more conversations with high-value prospects and tells you exactly who to talk to today, why, and what to say. Nynch requires zero manual data entry, detects buying signals proactively instead of waiting for you to log in, and learns from your specific relationship patterns rather than generic benchmarks.
Nynch is built around three pillars that reverse stale relationships: (1) Relationship Intelligence: your network sends signals every day through emails, calls, and meetings. Nynch detects these buying signals automatically, tracks every commitment with a Say/Do ratio, and surfaces the opportunities you’d otherwise miss; (2) Perfect Timing: when the gap exceeds 8.33 times your natural cadence, relationships cross a point of no return. Nynch monitors for the right moment to show up and alerts you before that threshold; (3) Effortless Action: when the moment arrives, you know exactly what to say. AI-drafted outreach, activity planning, and campaign tools so every action is intentional and effective.
Every time you say "I’ll send you the proposal by Thursday" or "Let me introduce you to someone" in a call or email, Nynch creates a tracked commitment with a deadline. Your Say/Do ratio is the percentage of those promises you actually keep. Visible at individual, account, and team level. Clients notice follow-through. The platform does too.
Yes. Nynch integrates with Zoom, Fireflies, and Fathom for meeting intelligence; Gmail and Outlook for email; Google Calendar for scheduling; LinkedIn for contact identity; and HubSpot, Zapier, Slack, and Telegram for workflow automation. The Chrome extension works directly inside LinkedIn and Gmail, so you never have to leave the tools you already use.
Most users are up and running within a day. Connect your email, import your contacts, and the AI starts learning immediately. The 90-day pilot includes weekly cadence clinics and dedicated implementation support to ensure you get value from week one - not month three.
Your next client is already
in your network
Book a 20-minute demo using your actual data. See the buying signals, the relationship risk, and the people you should be talking to right now.