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Define the Problem You Solve

Updated June 2026

You'll learn how to: Define and refine your core problem statement so Nynch understands what you actually do and why clients need you.

Time: 5-10 minutes.

Prereqs: You have a sense of who you serve and what transformation they're looking for.

Why problem statements matter

Your problem statement is the single most important piece of your Strategy. It is the lens through which Nynch reads everything else: how it scores prospects, how it coaches you, what services it suggests, how it drafts your manifesto.

A clear problem statement makes the difference between generic AI suggestions and ones that actually sound like you.

Steps

  1. At the bottom-left of the sidebar, toggle to Strategy mode.
  2. Click What problem do you solve?.
  1. You'll see a text area for your problem statement.

  1. Write or paste your core problem statement. This should be a short paragraph (2-3 sentences) that describes:

    • The client's situation: What are they struggling with right now?
    • The cost of the problem: What does the problem cost them (time, money, opportunity, stress)?
    • Why they can't solve it themselves: What's blocking them?

    Examples:

    • "Solo service providers struggle to qualify and close high-value clients because they network passively and don't communicate their unique value. They leave hundreds of thousands on the table because they compete on commoditized credentials instead of positioning themselves as the only choice for a specific buyer."
    • "Early-stage founders make expensive mistakes in hiring, fundraising, and product direction because they're isolated and don't have peer feedback. By the time they realize they're off track, they've burned 6-18 months and capital."
    • "Mid-market companies waste time in meetings and emails because no one has a single source of truth for customer context. Reps, managers, and support teams all repeat work and miss signals."

  2. Review the problem statement. It should be specific enough that someone from your target buyer profile would read it and say "that's me."

  1. Click Save or Next to move to the next Strategy tab.

Refining your problem statement

If your statement feels too broad or doesn't resonate, try rewriting it to answer these questions:

  • What does the client try to do? (their goal or job to be done)
  • Where do they get stuck? (the specific bottleneck or pain)
  • What's the opportunity cost? (deals lost, time wasted, morale damage, technical debt)
  • Why don't existing tools / approaches fix it? (why is the old way broken)

For example, instead of "companies need better data," write: "Sales teams lose deals because they don't see a buyer's full history across emails, calls, and past touchpoints. By the time they realize the prospect was at risk, they've already asked for a discount instead of addressing the real objection."

How Nynch uses your problem statement

Nynch references your problem statement in:

  • Prospect scoring: Identifying companies and people who match the problem you solve.
  • Reply coaching: Drafting messages that speak to this specific problem.
  • Deal suggestions: Proposing services and structures aligned with this problem.
  • Manifesto writing: Using this problem as the anchor for your positioning.

A vague problem statement ("help businesses succeed") produces generic suggestions. A precise one ("solo coaches lose deals because they don't differentiate their process") produces targeted AI.

If something goes wrong

  • Symptom: "I'm not sure what my problem statement should be." → Fix: Start with your best client. What were they trying to do? What went wrong before they hired you? Write that. It doesn't have to be perfect; you can refine it.
  • Symptom: "My problem statement is too broad and the AI suggestions feel generic." → Fix: Narrow it. Add specifics about the buyer, the cost, and why the old way doesn't work. "Consultants can't scale" is too broad. "Fractional operators spend 60% of their day on operational firefighting instead of selling because they don't have a standardized process" is specific.
  • Symptom: "I have multiple problems I solve." → Fix: Start with one. The most valuable one. You can add more ICPs and problems later, but a single, clear problem statement makes Nynch much more useful.
  • Symptom: "I'm not seeing the text I saved." → Fix: Make sure you clicked Save or Next after typing. The field auto-saves in some cases, but explicitly clicking save ensures the change is registered.

Related: Use the Strategy Coach | Configure an Ideal Client Profile | Write Your Manifesto