How do you track proposals and never miss a follow-up?

A proposal goes out. Then radio silence. You tell yourself you'll circle back next week. Next week you're heads-down on a different client. Three weeks later the buyer has either moved on or forgotten you exist. The work of remembering to nudge is exactly the work that gets squeezed out by client delivery.

The Problem

Proposals are the moment between pitch and silence. You've done the work. You've had the discovery call. You understand the scope and the budget. You send the proposal. And then... nothing happens by accident.

Most teams treat proposals as a 'set and forget' moment. The email goes out, and it goes into the mental backlog. The salesperson thinks 'I'll follow-up in a week.' But a week is blocked by a client fire. A new deal lands. The original deal falls out of the active queue.

When you finally remember, it's been three weeks. The buyer has already asked another vendor for a redline, or their budget just evaporated, or they decided to postpone the project. You can still move it forward, but you've lost the momentum. You're not in the open door, you're the person who went quiet.

Other teams try to fix it with a simple reminder. You set a task to follow-up in seven days. But follow-up is not a single task. It's a cadence. Seven days gets one nudge. But what if they don't respond? Do you follow-up again at day ten? Day fourteen? What's the script? When do you stop?

How Nynch Solves It

Nynch tracks every proposal by submission date, not by when you happen to remember it. Your Deal Canvas flags when a proposal is waiting on a response. Your feed surfaces proposals that need action before they go stale.

The AI Agent Schedules handle the follow-up cadence. First nudge, second nudge, when to escalate. You're not managing reminders manually. The system remembers.

How It Works in Nynch

Log the Proposal

When you send a proposal, log it in the Deal Canvas. Date sent, proposal amount, scope, expected decision date. This becomes the source of truth for the proposal status. Don't overthink it. Sending an email? Note the sent time and the receiver. Uploading a Google Doc? Note that instead.

Set the Follow-Up Cadence

Nynch lets you define your follow-up rhythm. For example: Day 1 light reminder, Day 5 first follow-up, Day 10 timeline check-in, Day 14 escalation note, Day 21 final touch. You customize this. Some sales cycles need tighter follow-up. Some need longer windows. Nynch adapts.

Automate the Remembering

Every morning, your Today feed shows proposals due for follow-up. Not someday. Today. The deal that needs a nudge right now. The message you should send appears as a suggestion. You read it, adjust it if it does not sound right, send it.

Track the Conversation

When the buyer responds, log the response in the Canvas. 'They asked for a redline on page three.' 'They said they need budget approval next month.' 'No response yet.' Nynch sees the response and adjusts the follow-up window. No response in five days? The deal surfaces in your feed as 'waiting on decision.' You've got visibility. The deal doesn't evaporate.

Pro Tips

• Define your follow-up cadence in conversation with your sales leader. Different industries and deal sizes need different rhythms.
• Use the Opportunity Board to see all proposals at a glance. Not just the ones due today. The ones due this week, next week, and overdue. Overdue proposals need a different message.
• Track the follow-up outcome. Did you get a response? Did they say no? Did they go quiet? This data matters. If forty percent of your proposals go dark after the second follow-up, something's wrong with your pitch or your ICP, not your follow-up cadence.

FAQ

Q: What if they explicitly say they need to think about it?

A: Reset your follow-up cadence. They gave you a timeline. If they said 'Let me check with the CFO,' note that. Your next follow-up isn't day five. It's three days after they said they'd have an answer.

Q: How many follow-ups is too many?

A: The answer is always 'more than you're probably doing.' Most salespeople stop after two follow-ups. Most deals are won between follow-ups four and seven. That said, read the room. If they go dark after the third follow-up and you've left good messages, sometimes the deal is dead.

Q: Can I automate the follow-up messages?

A: Nynch drafts suggestions, but don't auto-send them. Read each message. Make sure it's true. Change anything that does not match your voice. Automated messages lose deals. Personalized ones land.