Organise your network in under 60 minutes.
Every contact belongs in a group. Each group has its own purpose and its own contact cadence. Strategic gets contacted monthly. Sleeping gets contacted twice a year. The grouping is what makes consistent relationship cadence possible when you have 800 contacts and 4 hours a week to maintain them.
Four groups, four cadences.
Most consultants and agencies have one flat contact list. The result is predictable: the loud accounts get over-contacted while the strategic ones go quiet. Groups solve that by giving every contact a known place and a known rhythm.
Strategic
The 30-50 relationships your business runs on. Top clients, key referrers, board-level advisors. Going quiet here is the most expensive mistake you can make.
Active
People in your operating network. Mid-tier clients, regular collaborators, peers. Frequent enough to stay warm; not so frequent you burn out.
Sleeping
The dormant pool. Past clients, old prospects, conference contacts. Your competitors are not contacting these people. Most of your dormant network value sits here.
consultants
Referrers and warm-introduction sources. The people who can warm-introduce you to better prospects than you could find on your own.
How it works.
The first organisational pass takes most users under an hour. After that, group assignments stay current automatically.
The starting group
Nynch reads your interaction history, the contact’s role and seniority, and recent signals to suggest a starting group. You accept, override, or skip in one click.
Keyboard shortcuts
S for Strategic, A for Active, M for Sleeping, T for consultant. Most consultants assign 200+ contacts in under 30 minutes. Milestone celebrations fire at 10, 25, 50, 100, 250, and 500.
Drift detection
When a Strategic contact goes quiet for too long, or a Sleeping contact starts engaging actively, Nynch surfaces a group reassignment. The structure stays calibrated to actual behaviour.
Cadence enforcement is the unlock.
Tags describe what a contact is. Groups govern how often you contact them. Once contacts are grouped, the rest of the system runs from there: Relationship Planner shows the upcoming load by group; Perfect Timing alerts you before any contact in a group breaches their cadence; Effortless Action queues the right next-touch for each group.
Without groups, you contact the loud accounts and forget the strategic ones. With groups, every relationship gets the rhythm its value deserves.
For relationship-led businesses.
Stop forgetting your strategic contacts
The 40 people who matter most are the easiest to drop because they’re not asking for anything. Groups make sure they get monthly touch, every month.
Group per portfolio role
Different client engagements need different group memberships. Strategic for the CEO at Account A is different from Strategic for the COO at Account B. Groups stay portfolio-aware.
Shared firm-level groups
Strategic Contacts at the firm level (the 50 accounts the agency runs on) can be visible to every account lead. Personal Active and Sleeping groups stay individual.
Organise your network on a real account.
Book a 30-minute walkthrough. We’ll connect to a sample of your contacts and run the first organisational pass on the call. You’ll see your dormant network value by the end of the demo.