01Client examples
Start with the companies you know.
Add company URLs as examples of clients you want to work with, or describe the buyer yourself.
Choose examples for the work you want to win next.
Product / 2. Ideal Client Profile
Ideal Client Profile
Find more of the clients you do your best work for.
Turn your best client examples into a clear picture of who to approach. Build an ideal client profile, review the fit and use it in Nynch prospecting playbooks.
Ideal customer profile builder, inside the complete Nynch business development platform.
See how it works
What gets in the way
A good client is easier to recognise than describe.
You know which engagements bring out your best work. Finding more of them needs a useful definition of the company, buyer and problem.
The brief is too broad.
A job title and an industry can still leave thousands of irrelevant companies.
Your best examples stay in your head.
The similarities between successful clients never make it into the search.
Research starts again each time.
You rebuild the same criteria whenever you need new prospects.
How Ideal Client Profile works in Nynch
Find more of the clients you do your best work for.
Turn your best client examples into a clear picture of who to approach. Build an ideal client profile, review the fit and use it in Nynch prospecting playbooks.
02Review the profile
Make the fit specific.
Review company characteristics, buyer roles and problems. Refine the profile around the expertise you want to sell.
A researched profile still needs your judgment.
03Use a playbook
Find companies that fit the brief.
Select your saved profile in Find prospects and choose a playbook, such as companies similar to your best customer or businesses hiring.
Combine who you help with a situation that makes your help relevant.
04Begin the relationship
Give a good match a useful next step.
Review the matches and prepare a Value Audit or personal introduction for the people you choose.
The profile is the starting point for relationship work inside Nynch.
One connected Nynch platform
From finding the right people to winning their next piece of work.
Prospecting, relationships, meetings, proposals, Deal Rooms and client growth work together in Nynch. Start with the job you need to do today. Keep the context as the relationship develops.
Use your saved profile in prospecting playbooks, then develop the relationships in the same platform.
The details
Questions about
Ideal Client Profile.
What is an ideal client profile?
It describes the companies, buyer roles and problems that suit your consulting work. Use it to focus prospect research and decide whether a potential client is worth approaching.
Can I start with my existing clients?
Yes. Add company URLs for Nynch to research common patterns. Choose examples that represent the work you want to repeat, then review the profile rather than accepting every similarity as useful.
Can I write the profile myself?
Yes. Describe the buyers you want to work with and the problems you help solve. You can use your own knowledge instead of starting with company research.
How is a profile different from a prospect list?
The profile defines the fit. A prospecting playbook uses that starting point and your search brief to find companies and people to review.
How do I use the profile in a search?
Select the saved profile in Find prospects, add your search brief and choose an appropriate playbook. Review the returned matches before deciding who to approach.
Does matching the profile mean someone is ready to buy?
No. Fit does not establish a need, budget or buying timetable. Use research and conversation to find out whether your help is relevant now.
See Ideal Client Profile as part of the whole Nynch platform.
Walk through the work from the first relevant conversation to the next client engagement.