Build the network you don’t have yet.
Most relationship-led businesses run on a network that already exists. But almost everyone hits a moment where the existing network is too thin to lean on. Start Relationships is the build motion. It finds the right new people for your buyer profile, scores them against your ICP, finds the warmest path to them, and helps you reach them with a credible first touch.
A ranked weekly list of new ICP matches, each with the warmest path Nynch can find through your existing network.
Two motions, not one.
Nurture is the work you do on the network you already have. Start Relationships is the work you do to grow it. Both compound. Both run on the same relationship graph. But the rhythm is different. Nurture runs on incoming signals. Start Relationships runs on outgoing intent against a target list, and the right discipline is to treat them as two separate weekly motions.
Cold outbound is the wrong tool here. It treats every contact as identical, blasts a generic message, and counts the survivors. Start Relationships does the opposite. It finds a short ranked list, weights every name by warm path and ICP fit, and reaches each person through the closest credible route.
How Start Relationships works.
Anchor on the buyer
Start Relationships reads your Buyer Profiles from the GTM Spine. The same canonical record that drives Smart Draft and Coaching also drives who you are looking for.
Surface the list
Each week the Network Scanner surfaces a short list of new ICP matches. Real people, real roles, scored by fit and ranked by the signal that put them on the list this week.
Find the warm path
For every name, Nynch maps the shortest path through your existing network. A direct introduction, a mutual reference, a credible second-degree path, or a content-grounded first touch if no warm path exists.
Mine the dormant pool
Revenue Miner runs in parallel. The 200 dormant contacts in your existing network with the highest forward potential, ranked and queued for personalised reconnects.
Draft the first touch
Each suggested move arrives with a drafted message that reads as if you wrote it. Grounded in the buyer problem your service solves, anchored to a credible reference, calibrated to the warm path Nynch found.
Ship through Today
Approved moves flow into the Today screen alongside the Nurture work. One queue, one rhythm, two motions running underneath.
For relationship-led businesses.
The network you actually need, not the one you have
If your existing network is heavy in old roles or wrong industries, Start Relationships gives you a structured build motion against your real buyer profile. Twelve weeks of compounding beats six months of cold outbound.
Portfolio-aware targeting
Different fractional practices want different buyer profiles. Start Relationships keeps separate target lists per practice, so your CRO motion stays clean from your advisory motion.
A repeatable build motion
The agency stops being dependent on one founder’s rolodex. Every account lead gets a weekly Start Relationships list against the agency’s buyer profile, run from the same spine.
See what Start Relationships finds in your week.
Book a 30-minute walkthrough. We’ll plug in your buyer profile and run the Find Relationships engine against your existing network. You will see your first ranked list, the warm paths, and the suggested first touches.