B2B Business Development Strategy Day | Nynch Skip to content
Use cases Product Pricing Cohort Strategy Day Resources Sign in Talk to the founder
Roadmap Strategy Day For B2B founders and commercial leaders No Nynch required
An expert-led B2B business development strategy day

Make the next 90 days of your B2B growth clearer in one focused day.

You bring your market knowledge, relationships and experience. Peter brings business-development expertise. Nynch brings AI-native research and preparation. Together, we decide which clients fit, where your network can help and what your team should do next. AI makes the work faster and broader. Human judgement keeps it credible.

30 minutes. We decide whether the strategy day is a good fit.
AI-native preparation. Expert-led decisions.

Combine faster, broader research with serious business-development expertise.

Nynch prepares evidence at a speed no one-day workshop could manage manually. Peter challenges the assumptions and helps your team make the choices. You cover more ground without pretending the decisions are automatic.

Strategy day One day, £5,000

Roadmap Strategy Day

Peter helps you diagnose the commercial problem, define the ideal client, map the network and new-account strategy, then build the next 90 days with your team.

  • We prepare the evidence
  • We challenge the assumptions together
  • You own the finished roadmap
Book a fit call
After the day Optional

Run the Roadmap

Take it in-house with your team, or scope implementation support separately. Either way, the working strategy and assets stay with you.

  • Your team can run it
  • Your existing tools can support it
  • Further help is a separate choice
See what the roadmap contains
The problem

Buying another AI tool will not fix an unclear B2B growth plan.

You know your clients, reputation and market better than software ever will. The hard part is stepping out of delivery long enough to decide who matters, where relationships can help and what deserves attention.

Nynch is AI-native, so we can search, compare and prepare at speed. Peter applies business-development expertise to the evidence. You decide what is credible, useful and right for the way you want to grow.

Your network, activated

AI-native research widens the view. Business-development expertise turns it into a credible plan.

We use AI to bring the evidence into one place. Peter and your team decide what it means, which relationships matter and whether there is a credible reason to speak. Nothing becomes outreach just because software suggested it.

Evidence we examine
  • Warm route opensA trusted path reaches the buyer
  • Won dealA client chose you
  • Merger announcedPriorities and leaders change
  • Champion movesTrust enters a new account
  • Senior hireA new mandate begins
Decisions we make together
  1. 01
    UnderstandCompany, people and context
  2. 02
    CompareFit, timing and access
  3. 03
    ReviewHuman judgement before action
  4. 04
    ChooseOnly useful work moves forward
Actions you approve
  • Network activationTurn trusted relationships into useful conversations
  • Won-deal lookalikesFind the next companies that resemble a real win
  • TAM to SAMDefine the ideal clients you can realistically serve
  • Commercial signalsTurn meaningful change into a relevant reason to speak
  • Account expansionUse remembered context to identify relevant next work
Play 01 Network Activation

Your network is not a contact list. We find the relationships, connectors and open promises that can credibly create the next conversation.

MapExisting network
PrioritiseStrongest routes
RememberContext and promises
PrepareUseful introduction
Play 02 Won-deal lookalike

Start with proof from a client that already bought, not a market list built from guesswork.

SignalDeal won
Map250 similar firms
ResearchFour people each
PrepareSpecific angle
Play 03 TAM to SAM: Your Ideal Serviceable Clients

Turn the whole market into a serviceable portfolio shaped by your best clients, offer fit, buyer problems and real access.

DefineTotal market
FilterIdeal-client fit
TestAccess and timing
BuildServiceable accounts
Play 04 Commercial Signals

One repeatable method for mergers, senior hires, champion moves, funding, new mandates and other changes that create a reason to speak.

SignalMeaningful change
ResearchWhat changed
MapPeople and routes
PrepareRelevant response
Play 05 Account Expansion

Existing clients already contain evidence, trust and unfinished opportunities. We turn remembered priorities and delivery results into a relevant next conversation.

RememberWhat they said
MapAdjacent need
JudgeTiming and fit
PrepareExpansion conversation
The 90-day roadmap

Your first commercial move is ready before the day ends.

We use the live day to lock the direction, prepare the first work and sequence the next 90 days. The roadmap stays practical because every phase ends in something your team can use.

  1. Before

    Evidence prepared

    Offers, best clients, network, current activity and market assumptions gathered before the room.

    Output: a decision brief
  2. By noon

    Direction locked

    Ideal-client pattern, buyer problems, offer fit, network routes and account criteria agreed.

    Output: the commercial focus
  3. By 17:00

    First moves prepared

    Priority accounts, people, research and engagement angles reviewed together and ready to use.

    Output: prepared action
  4. Days 1–30

    Activate the strongest path

    Start with the warm network routes and highest-priority new accounts, then capture real responses.

    Output: evidence from the market
  5. Days 31–90

    Review and deepen

    Keep what creates useful conversations, change what does not and expand the work with discipline.

    Output: a repeatable weekly rhythm
What the day builds

Four connected decisions. One roadmap your team can run.

01

Ideal Client

Best-client pattern, buyer problems, offer fit, account evidence and exclusion rules.

02

Network Strategy

Your relationship map, strongest routes, key connectors, open promises, referral angles and a weekly Network Activation plan.

03

New Target Accounts

250 organisations, four priority people per account, deep research and an engagement angle.

04

AI-Native Preparation

Nynch researches, compares and prepares at speed. Peter layers in business-development expertise. Your team checks the evidence and approves anything that reaches a client.

The strategy day

Every block ends in a decision or a finished asset.

Diagnose

Name the commercial result, the constraint and what has already been tried.

Choose

Define the ideal client, offer fit and evidence that makes an account worth attention.

Map

Connect the existing network, new target accounts and the people who can create a route in.

Prepare

Use AI where it helps, then review the research and engagement angles together.

Sequence

Assign owners, weekly actions, measures and review points across the next 90 days.

The investment

One day. £5,000. The roadmap and working assets are yours.

You are paying for Nynch’s AI-native preparation with Peter’s commercial judgement layered over it, a day of serious decisions and finished work, not six hours of slides or an automated report. The fee is fixed so the offer stays simple.

  • Pre-work diagnostic and research
  • Full Roadmap Strategy Day with Peter
  • Ideal-client and network strategy
  • 250 accounts with four priority people each
  • Deep research and engagement angles
  • AI-native research and preparation pack
Frequently asked questions

What the Roadmap Strategy Day is, and what it is not.

Is this a workshop or a strategy engagement?

It is a strategy engagement delivered as one intensive working day. We prepare the evidence before the session, make the commercial decisions with you, and finish with a 90-day execution roadmap and working assets.

What is included in the £5,000 fee?

Pre-work research, the full Roadmap Strategy Day with Peter, your ideal-client definition, network strategy, 250 new target accounts, four priority people per account, deep research, engagement angles, AI-native preparation and the 90-day roadmap.

Do we need Nynch?

No. We use Nynch’s AI-native methods to prepare the work, but you do not need to buy the software. You keep the roadmap and working files, and you can run them in your current tools.

What does AI-native mean in the workshop?

AI is built into the research, comparison and preparation from the start. It helps us cover more ground in one day. Peter layers business-development expertise over that work, challenges the evidence with you and keeps every final decision in human hands.

Does the day include implementation?

The day includes the first prepared commercial moves and a roadmap your team can start immediately. Your team can run it in-house. If you want help with implementation after the day, we scope that separately so the £5,000 offer stays clear.

Can you guarantee meetings or revenue?

No. The promise is finished strategy, research, prepared work and a clear execution sequence. Anyone guaranteeing revenue from a single strategy day is selling fiction. We make the next 90 days sharper and faster, then judge the work on real commercial evidence.

Who should attend?

The founder or senior leader responsible for growth, plus the people who will run the roadmap. The day works best when the people who can decide the market, offer and relationship approach are in the room.

One focused strategy day

Build the roadmap before another month disappears into activity.

Leave with the decisions, research, first prepared moves and the next 90 days clearly sequenced.

Book a fit call No software pitch. We decide whether the strategy day fits.