Roadmap Strategy DayFor B2B founders and commercial leadersNo Nynch required
An expert-led B2B business development strategy day
Make the next 90 days of your B2B growth clearer in one focused day.
You bring your market knowledge, relationships and experience. Peter brings business-development
expertise. Nynch brings AI-native research and preparation. Together, we decide which clients fit, where
your network can help and what your team should do next. AI makes the work faster and broader. Human
judgement keeps it credible.
30 minutes. We decide whether the strategy day is a good fit.
AI-native preparation. Expert-led decisions.
Combine faster, broader research with serious business-development expertise.
Nynch prepares evidence at a speed no one-day workshop could manage manually. Peter challenges the
assumptions and helps your team make the choices. You cover more ground without pretending the decisions
are automatic.
Strategy dayOne day, £5,000
Roadmap Strategy Day
Peter helps you diagnose the commercial problem, define the ideal client, map the network and
new-account strategy, then build the next 90 days with your team.
Buying another AI tool will not fix an unclear B2B growth plan.
You know your clients, reputation and market better than software ever will. The hard part is stepping out
of delivery long enough to decide who matters, where relationships can help and what deserves attention.
Nynch is AI-native, so we can search, compare and prepare at speed. Peter applies business-development
expertise to the evidence. You decide what is credible, useful and right for the way you want to grow.
Your network, activated
AI-native research widens the view. Business-development expertise turns it into a credible plan.
We use AI to bring the evidence into one place. Peter and your team decide what it means, which
relationships matter and whether there is a credible reason to speak. Nothing becomes outreach just
because software suggested it.
Evidence we examine
Warm route opensA trusted path reaches the buyer
Won dealA client chose you
Merger announcedPriorities and leaders change
Champion movesTrust enters a new account
Senior hireA new mandate begins
Decisions we make together
01
UnderstandCompany, people and context
02
CompareFit, timing and access
03
ReviewHuman judgement before action
04
ChooseOnly useful work moves forward
Actions you approve
Network activationTurn trusted relationships into useful conversations
Won-deal lookalikesFind the next companies that resemble a real win
TAM to SAMDefine the ideal clients you can realistically serve
Commercial signalsTurn meaningful change into a relevant reason to speak
Account expansionUse remembered context to identify relevant next work
Play 01Network Activation
Your network is not a contact list. We find the relationships, connectors and open promises that can credibly create the next conversation.
MapExisting network
→
PrioritiseStrongest routes
→
RememberContext and promises
→
PrepareUseful introduction
Play 02Won-deal lookalike
Start with proof from a client that already bought, not a market list built from guesswork.
SignalDeal won
→
Map250 similar firms
→
ResearchFour people each
→
PrepareSpecific angle
Play 03TAM to SAM: Your Ideal Serviceable Clients
Turn the whole market into a serviceable portfolio shaped by your best clients, offer fit, buyer problems and real access.
DefineTotal market
→
FilterIdeal-client fit
→
TestAccess and timing
→
BuildServiceable accounts
Play 04Commercial Signals
One repeatable method for mergers, senior hires, champion moves, funding, new mandates and other changes that create a reason to speak.
SignalMeaningful change
→
ResearchWhat changed
→
MapPeople and routes
→
PrepareRelevant response
Play 05Account Expansion
Existing clients already contain evidence, trust and unfinished opportunities. We turn remembered priorities and delivery results into a relevant next conversation.
RememberWhat they said
→
MapAdjacent need
→
JudgeTiming and fit
→
PrepareExpansion conversation
The 90-day roadmap
Your first commercial move is ready before the day ends.
We use the live day to lock the direction, prepare the first work and sequence the next 90 days. The
roadmap stays practical because every phase ends in something your team can use.
Before
Evidence prepared
Offers, best clients, network, current activity and market assumptions gathered before the room.
Your relationship map, strongest routes, key connectors, open promises, referral angles and a weekly Network Activation plan.
03
New Target Accounts
250 organisations, four priority people per account, deep research and an engagement angle.
04
AI-Native Preparation
Nynch researches, compares and prepares at speed. Peter layers in business-development expertise. Your team checks the evidence and approves anything that reaches a client.
The strategy day
Every block ends in a decision or a finished asset.
Diagnose
Name the commercial result, the constraint and what has already been tried.
Choose
Define the ideal client, offer fit and evidence that makes an account worth attention.
Map
Connect the existing network, new target accounts and the people who can create a route in.
Prepare
Use AI where it helps, then review the research and engagement angles together.
Sequence
Assign owners, weekly actions, measures and review points across the next 90 days.
The investment
One day. £5,000. The roadmap and working assets are yours.
You are paying for Nynch’s AI-native preparation with Peter’s commercial judgement layered over it,
a day of serious decisions and finished work, not six hours of slides or an automated report. The fee is
fixed so the offer stays simple.
Pre-work diagnostic and research
Full Roadmap Strategy Day with Peter
Ideal-client and network strategy
250 accounts with four priority people each
Deep research and engagement angles
AI-native research and preparation pack
Frequently asked questions
What the Roadmap Strategy Day is, and what it is not.
Is this a workshop or a strategy engagement?
It is a strategy engagement delivered as one intensive working day. We prepare the evidence before the session, make the commercial decisions with you, and finish with a 90-day execution roadmap and working assets.
What is included in the £5,000 fee?
Pre-work research, the full Roadmap Strategy Day with Peter, your ideal-client definition, network strategy, 250 new target accounts, four priority people per account, deep research, engagement angles, AI-native preparation and the 90-day roadmap.
Do we need Nynch?
No. We use Nynch’s AI-native methods to prepare the work, but you do not need to buy the software. You keep the roadmap and working files, and you can run them in your current tools.
What does AI-native mean in the workshop?
AI is built into the research, comparison and preparation from the start. It helps us cover more ground in one day. Peter layers business-development expertise over that work, challenges the evidence with you and keeps every final decision in human hands.
Does the day include implementation?
The day includes the first prepared commercial moves and a roadmap your team can start immediately. Your team can run it in-house. If you want help with implementation after the day, we scope that separately so the £5,000 offer stays clear.
Can you guarantee meetings or revenue?
No. The promise is finished strategy, research, prepared work and a clear execution sequence. Anyone guaranteeing revenue from a single strategy day is selling fiction. We make the next 90 days sharper and faster, then judge the work on real commercial evidence.
Who should attend?
The founder or senior leader responsible for growth, plus the people who will run the roadmap. The day works best when the people who can decide the market, offer and relationship approach are in the room.
One focused strategy day
Build the roadmap before another month disappears into activity.
Leave with the decisions, research, first prepared moves and the next 90 days clearly sequenced.
Book a fit call No software pitch. We decide whether the strategy day fits.