Value Audits
Turn prospect research and your expertise into a shareable assessment of their business. Show a problem worth addressing and a useful place to start, then begin the conversation in Nynch.
Prospect research and Value Audits, inside the complete Nynch business development platform.
See how it works
What gets in the way
Finding the right company does not tell the buyer why they should give you their time. A useful observation gives the conversation somewhere to begin.
You learn about the company but send an introduction that could have gone to anyone.
You ask for a meeting before showing how your expertise could help.
Facts about a company need your judgment before they become useful advice.
How Value Audits works in Nynch
Turn prospect research and your expertise into a shareable assessment of their business. Show a problem worth addressing and a useful place to start, then begin the conversation in Nynch.
Start with a relevant company and focus the audit on a problem your consulting expertise can address.
Use the research to form useful observations, not assumptions about a buyer’s intentions.
Check the findings, refine the wording and add your judgment before sharing the assessment.
Separate observed facts from your interpretation and suggested next steps.
Publish the reviewed audit as a page the prospect can open and share with colleagues.
Check the published page and the material you are making public.
Include the audit link in a personal email. Explain why you prepared it and invite a conversation about the problem.
Review the individual draft before sending from your relationship workflow.
One connected Nynch platform
Prospecting, relationships, meetings, proposals, Deal Rooms and client growth work together in Nynch. Start with the job you need to do today. Keep the context as the relationship develops.
An audit connects the companies you find to a useful first conversation, then to the work you can propose.
The details
It is a shareable assessment of a prospect’s business, built around a problem your expertise can help address. It combines observations and possible improvements to make an introduction useful.
The audit is framed around your consulting expertise and the business problem you want to discuss. It is not presented as a specialist technical SEO crawler.
Internal research prepares you for a conversation. A Value Audit turns selected findings and your judgment into something the prospect can read. Review it as buyer-facing material before publishing.
Yes. Review and refine the audit before sharing. Check the observations, make the recommendations specific and remove material that should not be public.
Publish its page and include the link in a personal introduction. You can prepare an ordinary email or individual drafts for selected contacts through bulk email. A campaign sequence is not required.
Continue the relationship in Nynch. Keep the conversation with the contact and create an opportunity when there is work to discuss. Your proposal and Deal Room can follow in the same platform.
Walk through the work from the first relevant conversation to the next client engagement.