Never miss a follow-up.
Every commitment you make to a client (the proposal you said you’d send by Friday, the introduction you promised, the follow-up you swore was coming) is tracked automatically. Your Say/Do Ratio becomes a quantified trust score, individual, team, and account-level. For relationship-led businesses, this is the metric that actually predicts retention.
The metric your CRM is missing.
Traditional CRMs track activities (calls made, emails sent, meetings logged). Activity proves effort. For consultants, agencies, and fractional executives, effort isn’t the constraint. Trust is. And until now, trust hasn’t been measurable.
The Say/Do Ratio measures one thing: of all the commitments you made to a client, what percentage did you actually keep on time? It’s the simplest possible read on whether your word holds. And in service businesses where the next contract depends entirely on the previous one being delivered cleanly, it’s the leading indicator that matters most.
Your personal trust score
Track every commitment you make across email, meetings, and calls. See your ratio over time. Catch yourself overpromising before clients do.
Firm-level reliability
Aggregate ratios across the team. Spot which partners are bottlenecking client commitments. Onboard new consultants against a measurable trust standard.
Per-client trust health
A falling ratio with a specific client is an early-warning of a deteriorating relationship, usually 60-90 days before it shows up in revenue or churn.
How it works, automatically.
You don’t log anything. Nynch reads what you’ve already said.
Every commitment, extracted
Meeting transcripts, emails, and call notes are scanned for commitment language: “I’ll send X by Y”, “Let me introduce you to”, “I’ll get back to you next week”. Each gets a deadline.
Every deadline, watched
When the deadline approaches, Nynch nudges you. When it passes, the system checks whether the commitment was actually kept (email sent, intro made, document delivered) and updates your ratio.
The signal, before it’s a problem
A falling account ratio shows up in your morning briefing weeks before the client tells you they’re unhappy. You get the chance to repair the relationship while it’s still recoverable.
For relationship-led businesses.
Different audiences read the Say/Do Ratio differently. The math is the same. The decisions it drives are not.
Your reputation, instrumented
You already know reliability is your competitive edge. Now it’s a number you can show prospects: “94% commitment-kept rate across 47 client engagements last year.”
Across 3-8 portfolios at once
Juggling commitments across several client orgs is where fractional executives drop balls. The Say/Do Ratio tells you which portfolio is currently underwater before any of them complain.
Account-team accountability
When a 10-person agency is across 30 active clients, individual partners can’t see whose accounts are slipping. The team-level Say/Do dashboard makes it visible at a glance.
What good looks like.
Nynch’s average user maintains a 78% Say/Do Ratio across all commitments. Top performers run above 90%. The number itself matters less than the trend.
A ratio holding steady or rising means you’re managing your commitments responsibly. A falling ratio means you’re overpromising relative to capacity. Clients will start to feel it before you do, and the only way to catch it early is to see it instrumented.
An agency partner saw the Say/Do Ratio with their largest account drop from 88% to 67% over six weeks. They had no idea. Nynch flagged it. The conversation they had with the client the following Monday saved a £180K renewal that was about to walk.
A traditional CRM would have shown the activity volume holding steady. The trust signal was invisible until Nynch made it measurable.
See your Say/Do Ratio on your real data.
Book a 30-minute walkthrough. We’ll connect to a sample of your actual commitments and show you what your trust score looks like today, plus where the silent risk is across your accounts.