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Services for revenue teams

Install a repeatable Relationship-Led Growth programme inside your organisation.

We built the AI-native CRM purpose-built for Relationship-Led Growth. Now we install the operating system, the playbook, and the rituals inside services firms, agencies, and B2B teams who win business through trust.

Talk To The Founder

30 minutes with the founder. On your actual data. Not generic slides.

5 RLG pillars. 4 academic foundations. The 8.33x Rhythm-Break Rule. All running in software, every day.

We don't teach this from a deck. We built it.

Most consultancies sell a methodology. We sell a methodology that already runs in software. The diagnostic uses our own AI to do in 2 weeks what a traditional audit takes 4. The install configures the Nynch platform your team will use every day. The credibility line isn't "we've thought hard about this." It's "you can log in and see it working tomorrow."

Built Nynch

The only AI-native CRM purpose-built for Relationship-Led Growth.

5 named pillars. Superbrain personalisation. Relationship Engagement Index. Bayesian Deal Probability. Live software, not a slide deck.

Academic foundations

Granovetter, Dunbar, Morgan & Hunt, Hawkes.

Tie strength, social layers, commitment-trust, temporal decay. The science behind why warm beats cold, named explicitly, baked into the model your team runs on.

Operationalised, not theorised

The 8.33x Rhythm-Break Rule fires every day in the product.

Bucket Game. Focus 10. Warm Path Routing. Connection Queue. These aren't workshop concepts. They're rituals your team executes daily.

Who this is for. And who it isn't.

The programme is built for organisations that already win on trust and want to make it repeatable. If you're chasing cold volume, this isn't your shop.

For you if
  • You're a 10 to 200 person services firm, agency, professional services team, or relationship-driven B2B business.
  • Your revenue runs on trust, repeat work, and warm introductions, not cold volume.
  • You have an internal BD or revenue function you want to upgrade, not replace.
  • A director or founder is willing to sponsor a 3-month build and put one BD lead on it.
  • You'd rather install a system once than buy a new tool every six months.
Not for you if
  • You run a transactional, cold-volume motion. SDR sweatshops aren't our audience.
  • You want a tool you can configure in an afternoon, not a programme.
  • Nobody on the team is willing to change the daily rituals.
  • You think AI replaces relationship work. It compounds it. It doesn't replace it.
  • You're below £500K in services revenue with no clear path to scale.

The four-tier programme.

Start with a 2-week AI-assisted diagnostic. Stack into a 3-month install. Stack into an always-on retainer. Or skip to leadership-level advisory if you're already running a relationship-led function.

Diagnostic

RLG Diagnostic

2 weeks. AI-assisted.

From £3K
  • Internal audit: pipeline composition, network depth across the team, tool stack, dormant value
  • External audit: ICP review, competitor positioning, Authority Score baseline
  • Opportunity Map: 3 to 5 highest-leverage moves, ranked by impact and time to revenue
  • Board-ready presentation plus a 90-minute readout
  • Powered by Superbrain. 5,000+ contacts ingested and scored in week one.
Implementation

Relationship Engine Build

3 months.

From £15K
  • Internal audit: pipeline composition, network depth across the team, tool stack, dormant value
  • External audit: ICP review, competitor positioning, Authority Score baseline
  • Opportunity Map: 3 to 5 highest-leverage moves, ranked by impact and time to revenue
  • Board-ready presentation plus a 90-minute readout
  • Powered by Superbrain. 5,000+ contacts ingested and scored in week one.
  • GTM Commercial Spine installed: buyer problems, services, ICP, signals, one source of truth
  • Manifesto built with you. A 6-slide narrative your whole team uses.
  • Five Sales Canvases configured for your motion: Pipeline Review, Meeting Prep, Proposal Teardown, Account Expansion, Referral
  • Team Network Graph, Dormant Value at Risk, Warm Path Routing live
  • Nynch deployed for the team. Calendar, email, LinkedIn Sales Navigator, Chrome Network Scanner integrated.
  • REI calibrated to your sales cycle. 8.33x Rhythm-Break Rule activated.
  • Playbook documented in plain English. Three team workshops.
Compounding

Always-On Growth Programme

6 to 12 month cycles.

From £4K / month
  • Internal audit: pipeline composition, network depth across the team, tool stack, dormant value
  • External audit: ICP review, competitor positioning, Authority Score baseline
  • Opportunity Map: 3 to 5 highest-leverage moves, ranked by impact and time to revenue
  • Board-ready presentation plus a 90-minute readout
  • Powered by Superbrain. 5,000+ contacts ingested and scored in week one.
  • GTM Commercial Spine installed: buyer problems, services, ICP, signals, one source of truth
  • Manifesto built with you. A 6-slide narrative your whole team uses.
  • Five Sales Canvases configured for your motion: Pipeline Review, Meeting Prep, Proposal Teardown, Account Expansion, Referral
  • Team Network Graph, Dormant Value at Risk, Warm Path Routing live
  • Nynch deployed for the team. Calendar, email, LinkedIn Sales Navigator, Chrome Network Scanner integrated.
  • REI calibrated to your sales cycle. 8.33x Rhythm-Break Rule activated.
  • Playbook documented in plain English. Three team workshops.
  • Monthly metrics review: REI trends, DVaR, pipeline forecast accuracy, deal-probability calibration
  • Quarterly recalibration workshops: Connection Queue tuned, ICP refined, signals re-weighted
  • AI Coaching fully deployed: real-time alerts, on-demand session library, ambient nudges across the team
  • Authority Score quarterly tracking and positioning iteration
  • Win/loss review cadence feeding back into Superbrain
  • Account Expansion plays designed and executed, one new per quarter
  • Embedded coach. Weekly with one senior BD. Monthly with leadership.
Leadership

RLG Advisory

Monthly or quarterly.

From £4K / month or £10K / quarter
  • Monthly 90-minute advisory call plus async access
  • Quarterly board-style review with the leadership team
  • Strategic input on market positioning, org design, hiring shape, vendor stack, M&A perspective
  • Optional add-ons: Authority Score audits, manifesto refresh, content critique
  • For leaders past the build phase or already running the programme

Tiers 1 to 3 each contain the full set of what comes before. Tier 4 is a parallel option for leaders past the build phase.

The five pillars we install inside your org.

Every Relationship Engine Build installs the same five pillars. The pillars themselves don't change. What changes is the calibration: your ICP, your cycle, your archetype, your team's network. The bones of the operating system stay the same.

Pillar 1

Relationship Intelligence

Know who matters and what just changed.

  • Superbrain Learning Loop
  • Relationship Engagement Index
  • Career Move Detection
Pillar 2

Perfect Timing

Show up when the moment is real, not three weeks late.

  • Bayesian Deal Probability
  • Connection Queue weekly reset
  • 8.33x Rhythm-Break Rule
Pillar 3

Effortless Action

The next message is always obvious.

  • GTM Commercial Spine
  • Sales Canvases (10 named)
  • Transcript-to-Actions
Pillar 4

Network & Distribution

Your next opportunity is already in your network, or one warm intro away.

  • Network Scanner Chrome extension
  • Warm Path Routing Engine
  • Referral Engine
Pillar 5

Visibility & Trust

Every promise tracked. Every follow-through measured.

  • Team Network Graph
  • Campaign Performance Dashboard
  • AI Governance Layer

What your team owns at the end.

Concrete artifacts your operators run on every day. Not slides. Not a methodology PDF you'll never re-open. Things that produce pipeline.

✓
RLG Readiness ReportBoard-ready diagnostic, 2 weeks in
✓
Opportunity Map3 to 5 ranked moves with revenue impact
✓
Authority Score baselineSix positioning dimensions scored
✓
GTM Commercial SpineBuyer problems, services, ICP, signals unified
✓
Manifesto6-slide narrative your team uses live
✓
Five Sales Canvases configuredPipeline Review, Meeting Prep, Proposal Teardown, Account Expansion, Referral
✓
Team Network GraphOrg-wide network mapping plus DVaR
✓
Nynch platform deployedFull integrations, REI calibrated, daily rituals live
✓
AI Coaching library liveReal-time alerts, on-demand sessions, ambient nudges
✓
Plain-English playbookThe rituals documented for the next hire
✓
Three team workshopsBuild adoption, not shelfware
✓
Quarterly reviews and recalibrationThe system tunes itself as your motion changes

Built on the science of how relationships actually work.

The Relationship Engagement Index sits at the centre of the programme. It's the score that drives every alert, every prioritisation, every Bucket Game card flip. Most AI CRMs pick a number out of the air. Nynch's REI is built on four academic foundations, named explicitly.

Granovetter

Tie strength

Weak and strong ties decay on different curves. Treat them differently or lose them both.

Dunbar

Social layers

The 5, 15, 50, 150 layers cap how many relationships any one person can hold at depth. The model enforces it.

Morgan & Hunt

Commitment-trust

Trust comes from your say-do ratio, not your declared values. The system measures both.

Hawkes processes

Temporal decay

Why the 8.33x Rhythm-Break Rule fires. Past the threshold, the relationship's survival probability drops below 50%.

Solo consultant pattern

40 dormant relationships reactivated in 30 days. £120K qualified pipeline in 90.

Sarah Chen ran the same playbook we install in Tier 2, on her own book. Lost a £75K project to a contact she'd personally introduced to the buyer. The relationship visibility problem isn't a scale problem. It's a measurement problem.

When we install it at firm scale, the same loop fires across every BD lead simultaneously. The compounding is multiplicative, not additive.

Fractional executive pattern

2 Signal Cascades spotted in 90 days. Two new engagements at £8K to £12K each. Zero client loss.

Marcus Williams missed a £40K annual contract because he didn't see his client's inflection point. After the install, he managed 4 simultaneous clients without overwhelm, where his ceiling had been 2.

The leverage at firm scale: every account lead gets the same signal stream and the same coaching nudges. The team's collective ceiling moves up, not just one operator.

Outclass the bigger firm

Boutique firms with the right AI system outclass the larger firms with bigger teams.

Headcount used to be a moat. It isn't anymore. Install Relationship-Led Growth and your team watches every client, surfaces every signal, and acts on the next move before the larger firm has even logged the call.

Same network. Same expertise. Better tools. Different odds. Less account drift. More expansion. Better outcomes per consultant hour. The kind of work clients actually feel.

Talk To The Founder

30 minutes with the founder. On your actual data. Not generic slides.

Not ready for a call?

Get on the waitlist for the RLG Readiness Scorecard.

Ten questions. A one-page report on whether your org is ready to install the programme, where the gaps are, and what to do first. Launching shortly. Drop your email and we'll send it the day it ships.

We send the report and the occasional Relationship-Led Growth note. Unsubscribe anytime.

Questions buyers actually ask.

What does the investment actually cover?
Founder-led delivery, the AI-assisted audit, the Nynch platform deployed for your team from Tier 2 onwards, every artifact in the deliverables list, and the workshops to make sure your operators run the playbook every day. The audit alone replaces a typical 4-week consulting engagement because Superbrain does the ingestion, scoring, and pattern detection. Humans focus on judgement and synthesis.
Is the Nynch platform included in the price?
Yes, from Tier 2 onwards. The Relationship Engine Build includes Nynch deployment and configuration for your team. Enterprise seat counts beyond the standard Team plan are handled on the discovery call. Tier 1 is tool-agnostic. Tier 4 Advisory is platform-independent by design.
What if we already use HubSpot, Salesforce, or Pipedrive?
Tier 1 is fully tool-agnostic. The diagnostic runs on your existing data regardless of where it lives. Tier 2 installs Nynch as the relationship and signal layer that runs alongside your existing CRM. We don't force a rip and replace. Most engagements end with Nynch as the daily operating layer and the legacy CRM as the system of record for finance, support, or compliance reasons.
Who delivers the programme?
Founder-led. The people who designed Nynch, built the 5 RLG pillars, calibrated the Relationship Engagement Index, and operationalised the 8.33x Rhythm-Break Rule are the same people in the room. No army of analysts. No methodology handed to a junior.
How fast do we see compounding?
First 14 days: AI-assisted diagnostic produces the board readout. First 90 days of Tier 2: dormant relationships re-activated, first warm-intro pipeline. 6 months: measurable REI improvement across the team. 12 months: predictable revenue flywheel and decaying CAC.
Do you guarantee outcomes?
We guarantee delivery of every artifact listed in the tier you buy. We calibrate against your metrics, not generic benchmarks. We iterate until the playbook ships and the team is running it daily. The honest line: the system compounds because your team runs it, not because we hand you a deck.
Why £3K for the diagnostic? Why not free?
Because £3K filters for buyers who treat their revenue motion as a system, not a hope. The diagnostic is a 2-week, AI-assisted, board-ready piece of work that ingests 5,000+ contacts, scores your relationship network, runs the Authority Score baseline, and produces a ranked opportunity map. A free version would either be a sales pitch or a junk report. Neither earns the right to a 3-month build conversation.

Install the programme that compounds.

30 minutes with the founder. On your real revenue motion. Not generic slides.

Talk To The Founder

30 minutes with the founder. On your actual data. Not generic slides.