An always-on coach who sees every relationship and opportunity.
Most BD coaching happens once a week, on a 60-minute call, on the deals you remember to bring up. Nynch is the layer in between. It coaches across every relationship and every live opportunity, in your archetype voice, in three modes: real-time alerts, an on-demand session library following proven frameworks, and ambient nudges across the surfaces you're already in.
The Say-Do Ratio canvas tracks weekly activity targets against committed behaviour. The coaching layer reads from this surface every day to flag what slipped.
What it sounds like.
Three coaching nudges, drawn from the kinds of moments that fire daily across an active book of business. Each one is anchored to a specific deal, a specific signal, and your archetype voice.
"Your champion at BigCorp hasn't replied to your last two emails, and their company posted a job listing for a competing platform yesterday. Don't push BigCorp directly. Ask Sarah at their parent company for a 15-minute warm intro to the new VP. Draft ready."
What the system used: the silence (Hawkes-process decay crossing the 8.33x threshold), the competitor mention (job-listing scrape), and the warm path (Sarah is a layer-1 contact). Suggestion logged to your Learning Ledger.
"This deal is at 47% Bayesian probability. Your typical close rate at this stage is 70%. The signal that hasn't fired: a second stakeholder. Your last three closed deals at this size all multi-threaded by week 4. You're at week 6. Suggested next move: the question that worked on the Acme deal."
What the system used: your prior (Bayesian, calibrated to your closed deals), the missing signal (no second stakeholder identified), and a pattern match against your own win history.
"Before your 4pm with Marie. She's in the Trusted Advisor archetype that responds to continuity. Last time you spoke, she said 'next quarter' three times. Today is the first day of next quarter. Open with that. Don't lead with the proposal. Get her to set the meeting goal first."
What the system used: the meeting timestamp, your AI Archetype, the transcript of the prior conversation, and a Sales Canvas (Meeting Prep) anchored to the live deal.
On-demand coaching sessions, when you want to lead the conversation.
Open the Coaching tab and pick a session. Each one is a structured canvas built on a proven framework. The AI walks you through the moment, asks the right questions in the right order, and pulls in the relevant signals from your live data. Not improvised AI advice. The kind of frameworks consultants pay human coaches £8,000 to £30,000 a year to walk them through, on demand.
Whole-business sessions grounded in your services, ICP, and revenue shape.
- Plan around inconsistent client pipeline and revenue fluctuations
- Plan around stagnant client revenue and retention
- Plan around untapped client revenue and retention opportunities
Forward-looking sessions for the rhythms every consultant runs on.
- Pipeline Review
- New Business Planning
- QBR Prep
Per-deal sessions for the moments where one decision moves a number.
- Meeting Prep
- Proposal Teardown
- Win/Loss Post-Mortem
And ambient coaching, across the surfaces you're already in.
The library is for when you want to lead the session. Ambient coaching is for when the system surfaces a nudge before you'd think to look.
Morning Briefing
Three to five day-level priorities, ordered by Bayesian-weighted impact.
Smart Draft
Per-message coaching on tone, angle, and ask, in your archetype voice.
Pipeline Review canvas
Weekly deal-level coaching with one recommended next move per deal.
Meeting Prep canvas
Pre-meeting tactical coaching anchored to the last three interactions.
Suggestion Scorecard
The closed-loop layer. Shows which nudges actually moved your deals over 30, 60, 90 days.
Bucket Game
The daily 10-minute card flow. Each card carries a one-line coaching prompt.
Where AI coaching beats a weekly human coach. Where it doesn't.
Both have a job. The honest version puts the gaps in the same table as the wins.
| Capability | Human BD coach (weekly) | Nynch AI Coaching |
|---|---|---|
| Reacts within minutes of an event | No, next session | Yes |
| Sees every email, calendar, and transcript | Only what you remember to share | Yes |
| Knows the live Bayesian probability per deal | No | Yes |
| Inherits a tone that matches your archetype | Their methodology, not yours | Yes |
| Learns from your closed-deal outcomes | From what you tell them | Yes (Learning Ledger) |
| Runs across all your active deals, all the time | An hour a week | Yes |
| Confronts avoidance you can't see in yourself | Yes, the strong human move | Partial. Flags, doesn't confront |
| Reads your face during a roleplay | Yes | No |
| Holds accountability with social weight | Yes | No |
| Annual cost | £8,000 to £30,000 | Included on Solo and Team plans |
The honest line. If you have a great human BD coach, keep them. AI Coaching is the layer that runs between your weekly calls, not instead of them. What changes is what your hour with the human is about. The tactical "what should I do this week" work moves to the AI. The hour with the human becomes "help me work on the pattern I keep falling into," which is what good coaches were always best at.
See coaching on a real account.
Book a 30-minute walk-through. We'll run a live relationship and a live opportunity through the coaching layer end to end, and show you the Suggestion Scorecard from one of our customers' last 90 days.