01Relationship records
Keep the story with the person.
Bring people, company details and recorded activity into a relationship record you can revisit.
Open the history before treating a signal as a reason to sell.
Product / 6. Relationship Intelligence
Relationship Intelligence
Stay relevant to the people who matter.
Keep conversation history, contact rhythms and reasons to reconnect together. Notice when something changes and approach the next conversation with context.
Relationship intelligence software, inside the complete Nynch business development platform.
See how it works
What gets in the way
A good relationship can go quiet while you are busy.
Client delivery takes your attention. Meanwhile, people change roles, priorities shift and the last useful conversation slips further into the past.
The history is hard to find.
The important detail is buried in an old email or meeting note.
Every contact gets the same treatment.
A key client and a distant acquaintance end up in the same reminder list.
The follow-up has no reason.
You know it has been a while, but still need something useful to say.
How Relationship Intelligence works
Remember the person. Recognise the moment.
Bring relationship history and your own priorities together before deciding to reach out.
02Contact rhythms
Give important relationships a deliberate place in the week.
Organise people into groups with a contact rhythm that reflects the relationship.
Keep your inner circle close without treating every contact as equally urgent.
03Reasons to reconnect
Notice the change that makes a conversation useful.
Review relationship context and timely signals alongside the people you know.
Check what happened and why your expertise might be relevant.
04Personal follow-up
Continue the conversation with something worth saying.
Use Today to turn that context into a next step, then review your message before sending.
Keep the response and future commitments connected to the relationship.
One connected Nynch platform
From finding the right people to winning their next piece of work.
Prospecting, relationships, meetings, proposals, Deal Rooms and client growth work together in Nynch. Start with the job you need to do today. Keep the context as the relationship develops.
A signal gives you a reason to reconnect. The resulting meeting, proposal and client relationship stay in Nynch.
The details
Questions about
Relationship Intelligence.
What does Nynch remember about a relationship?
The record brings together available contact details and connected or recorded interactions. Emails, meetings and notes provide context for the next conversation. The quality of that context depends on the information available in your workspace.
How do relationship groups work?
Groups let you organise people by the role they play in your network and set an appropriate contact rhythm. You can review who is due for attention without giving every person the same frequency.
Is a signal the same as buying intent?
No. A change of role, company event or renewed conversation is a possible opening. Review it against what you know about the person before deciding whether it creates a useful reason to engage.
Can I use this for referral partners?
Yes. Relationship work includes clients, peers, partners and people who introduce you to others. Set the group and rhythm to reflect how you actually work with them.
Does a relationship score tell me how someone feels?
No. Recorded interactions can help you spot a pattern, but they do not reveal someone’s private feelings. Use the evidence alongside your own judgment and conversations.
Where do I act on the information?
Open the person’s record or use Today to review the context and prepare the next action. Keep the message specific to the relationship rather than sending a generic check-in.
Make the next conversation feel like a continuation.
See the history, rhythm and reason together in Nynch.