Services and strategy
Define the problem you solve, the clients you solve it for and the services they can buy. Give every introduction and proposal the same clear starting point.
Consulting offer design, inside the complete Nynch business development platform.
See how it works
What gets in the way
When your services, ideal client profile and pitch live in different documents, every introduction becomes another explanation of what you actually do.
Your experience covers a lot of ground, but the buyer needs help with one problem.
You recognise good work once it arrives, but struggle to turn that pattern into a search.
Your profile, email and proposal tell slightly different stories.
How Services and strategy works
Build the foundations once, then refine them as you learn from real conversations.
Bring your experience, writing and source material into Strategy Coach. Shape a clear view of what is going wrong and how you help.
Review the suggested strategy before making it your own.
Capture the company characteristics, buyer roles and problems that make a client a good fit.
Build from company examples or write the profile yourself.
Define your services with scope, duration and pricing so the offer goes beyond a broad promise to help.
Keep the commercial details beside the service.
Bring the problem, your argument and your approach together in a manifesto. Use it to guide what you write and how you introduce your work.
Return to the foundations when the offer or audience changes.
One connected Nynch platform
Prospecting, relationships, meetings, proposals, Deal Rooms and client growth work together in Nynch. Start with the job you need to do today. Keep the context as the relationship develops.
Your offer gives prospecting, Value Audits and proposals a common starting point.
The details
No. Bring the material you have, including service descriptions, examples of client work and your own writing. Strategy Coach gives you a place to shape that thinking into a clearer problem, buyer and offer.
Yes. Provide company URLs or describe your best clients, then review the characteristics Nynch identifies. Check the suggested roles, industries and problems before using the profile in prospecting.
Yes. Save separate profiles when you serve genuinely different buyers. Choose the relevant profile for the search or piece of work you are preparing.
Describe the problem addressed, what the client receives, the scope, duration and commercial terms. Specific inputs make it easier to prepare a consistent introduction or proposal.
No. It helps you draft and challenge the strategy. You decide which claims are credible, which buyers fit and what you are willing to deliver.
Your saved ideal client profile becomes a starting point in Find prospects. The services and point of view give your research, audit and introduction a clearer commercial purpose.
See how your problem, buyer and service fit together inside Nynch.