A pursuit pack is what you build the first time you say “we are going to win this account.”
You’ve decided. The account is worth the deliberate effort. Now you need: the research that shows you understand their world, a deal record that holds the commercial shape, a proposal that demonstrates the work, a deal room that holds it together for the buyer, and a follow-up plan that survives the moment everyone goes quiet.
Until this release, building a pursuit pack meant assembling those five surfaces across five places. Research in Google Docs. Deal in your CRM. Proposal in a wizard. Deal room in another tool. Follow-up plan in a calendar. Each piece was real work. Each piece was disconnected from the others. By the time you’d built the pack, the research you started with had drifted from the proposal you ended with.
Pursuit packs collapse that.
Ask Assist for a pursuit on a target account. The workspace opens with five linked workpieces:
- Research report for the account, with sourced signals and buyer hypotheses
- Deal draft with the buyer problem, value, stage, and supporting evidence
- Proposal drafted in your manifesto voice, grounded in the research above
- Deal room with the proposal summary, proof, and mutual action plan
- Follow-up plan with the cadence, the channels, and the trigger conditions
Each workpiece is gated for review. Nothing saves or sends until you confirm. The links between them are explicit: a change in the research updates the hypothesis in the proposal. A change in the deal stage updates the urgency in the follow-up plan. The pack stays coherent.
This is the workpiece that justifies the whole canvas pattern. Once your network and saved context are in Nynch, building a pursuit pack is a focused afternoon, not a focused week.
What changes for you. The accounts you’ve decided to win get a real, structured pursuit. The pack stays internally consistent because every piece is built on the same surface, linked to the same research, gated to your review. Pursuits that used to take a week of cross-tool assembly land in hours.
