Peter O'Donoghue

Founder of Nynch. Author of every Nynch blog post and the Relationship-Led Growth methodology.

Background

Peter spent over a decade advising more than 200 consultancies, fractional executives, and boutique advisory firms on business development. The work covered solo independents through to 50-person agencies across the UK, US, Australia, and continental Europe. Before that, he ran a productised consulting business serving SaaS and enterprise tech companies.

The pattern across all 200 engagements was the same: brilliant professionals losing revenue not to better competitors, but to forgotten follow-ups, missed signals, and buried commitments. Every tool they had been sold was built for high-volume sales teams running cold-outreach pipelines, not for people who win business through reputation and trust. The gap between the work and the tooling was the reason Nynch exists.

Why Nynch

Nynch is the AI CRM Peter built after seeing the same failure pattern repeat hundreds of times. It is positioned as an alternative to the AI CRM category, not a member of it. Where AI CRMs add machine-learning features on top of a sales pipeline, Nynch treats the relationship as the unit of work and rebuilds the system around that.

Peter writes every blog post on this site personally, drawing on direct experience with consultancies. Comments and corrections welcome via LinkedIn.

Areas of expertise

Where to follow the work

Peter posts regularly on LinkedIn on consulting sales, business development, and the Relationship-Led Growth methodology. He also publishes long-form pieces at peterodonoghue.com and runs consultingrevenue.com, an advisory practice for consultancies and fractional executives.