The hardest revenue to win is new business. The easiest revenue to lose is a retainer you forgot to renew.
We watched this happen four times across founding users in the first weeks of Nynch. Same shape every time. A successful engagement. A satisfied client. A vague mutual understanding that the work would probably continue. No specific renewal date in anyone’s calendar. Eight weeks of silence on both sides. A polite “thanks for the work, we’re going in a different direction” email.
The work wasn’t the problem. The conversation that should have happened sixty days before the renewal window was the problem. Nothing surfaced the window.
We shipped retainer tracking.
Mark any won engagement as a retainer. When the deal closes, you can flag it as a retainer with three pieces of information: the cadence (monthly, quarterly, annual), the renewal date, and the retainer value.
See every renewal due in the next 60 days on your dashboard. A new widget surfaces retainers approaching their renewal window, sorted by date. Each entry shows the value, the time-to-renewal countdown, and the current relationship signal (warm, cooling, dormant, or unclear).
One-click the renewal conversation. When a renewal is approaching, a single action drafts the conversation in your manifesto voice. The draft pulls from the engagement notes, the work that’s been delivered, the relationship’s trajectory, and the original engagement’s outcome metrics. You review, edit, and send.
The renewal window for an annual retainer is sixty days. The window for a monthly is fourteen. The widget knows the difference and surfaces each accordingly.
What changes for you. The retainers you’ve already won stop leaking. The renewal conversation happens because Nynch puts the window in front of you before it closes, with a draft of what to say already prepared. If you’ve ever realised a retainer lapsed because you missed a window, this is the safety net.
