The plan is the entry fee.
The credits are the bill.
Clay is the best data workbench in go-to-market software, and its pricing rewards people who understand one thing before buying: the tiers are credit allowances wearing plan names. Here is the full decode with August 2026 numbers, the name confusion with the personal CRM, and an honest read on who should actually pay for it.
Clay Plans, As Published
| Plan | Annual billing | Monthly billing | Data credits per month |
|---|---|---|---|
| Free | $0 | $0 | 100 |
| Launch | $167 per month | $185 per month | 2,500 |
| Growth | $446 per month | $495 per month | 6,000 |
| Enterprise | Custom | Custom | Custom |
Per clay.com/pricing, checked 15 August 2026. Workspace pricing rather than per seat. Credit costs vary by enrichment action, so the same plan supports very different list volumes depending on how deep each lookup goes.
How to Predict Your Real Clay Bill
Price the list, not the plan. Take your monthly list volume, multiply by the enrichments each row needs (email, phone, company data, AI columns), and check that credit total against the allowance. A 2,000-contact monthly motion with multi-step enrichment can outgrow Launch's 2,500 credits in the first week. This is not a trick, Clay is upfront about it, but the arithmetic is on you.
Know which Clay you are buying. Clay at clay.com is this: a data workbench for outbound teams. The beloved personal CRM that used to share the name is now called Mesh. Roughly a third of "clay pricing" confusion we see is people pricing the wrong product.
The consultant's maths is different. A relationship-led expert converts trust, not reach. The highest-yield data source you own is not a provider waterfall, it is your own inbox, calendar and LinkedIn history: who owes you an introduction, who mentioned budget, who went quiet. Nynch reads exactly that, remembers both sides of every relationship, and briefs you each morning, for $79 per month billed annually at $950, everything included and nothing metered.
Reach or Trust
- → Run outbound at volume and enrichment quality decides your reply rates.
- → Have someone who will learn the workbench properly, it rewards skill.
- → Priced your real monthly credits before signing.
- → Are a consultant whose next engagement comes from the network, not a list.
- → Would be paying $2,000 a year to enrich strangers while warm relationships go unread.
- → Wanted the personal CRM (that is Mesh now).
- → Need memory and timing on existing relationships, which no credit buys.
Clay Pricing, Answered
Per Clay’s published pricing (checked August 2026): a Free plan with 100 data credits a month, Launch at $167 per month on annual billing ($185 month-to-month) with 2,500 data credits a month, Growth at $446 on annual billing ($495 monthly) with 6,000 credits a month, and custom Enterprise plans. Workspace pricing, not per seat, and the credits are the real currency: every enrichment lookup draws them down.
Credits are what Clay charges when it fetches data: find an email, enrich a company, run a lookup through its provider waterfall. Different actions cost different amounts, so the plan price is really a credit allowance in disguise. Teams routinely discover their real Clay bill is set by list size times enrichment depth, not by the tier sticker. Before committing, price your actual monthly list volume in credits.
Usually not, and not because Clay is bad, it is the best data workbench in GTM. It is priced and designed for outbound teams enriching thousands of strangers a month. A consultant’s next engagement rarely comes from a bought list. It comes from the network you already have: past clients, referrers, warm relationships. Spending $2,000 a year enriching strangers while your own network goes unread is the wrong order of operations.
No, and the name collision confuses everyone. Clay at clay.com is the GTM data enrichment platform priced here. The personal CRM formerly called Clay (clay.earth) rebranded to Mesh in 2026. If you were looking for the relationship app, our best personal CRM guide covers Mesh and its rivals.
Different jobs entirely. Clay enriches contacts you feed it: data in, better data out. Nynch works the relationships you already have: it reads your email, calendar and LinkedIn, remembers what both sides said, detects signals like job changes and budget mentions, and briefs you each morning on who to contact and why. Clay is for buying reach. Nynch is for converting trust. Consultants have far more trust than reach budget.
Your best data source
is not for sale. You own it.
Nynch reads the network you already have, remembers what everyone said, and briefs you each morning on who to contact and why. No credits, no meters, no strangers.