Your problem statement should sound like how a buyer would describe their situation after a difficult Tuesday. Not how you would describe your expertise. Not how you would position yourself to an investor. How they would describe the pain to a peer.

If you wrote: I help founder-led companies improve their sales process and eliminate founder dependency through structured cadence, that is you talking. A founder does not say that. They say: I cannot close anything anymore without being in the room. My new sales person asked me what my qualification criteria are and I realised I have never written them down. We are leaving money on the table because opportunities die in conversation and nobody remembers them unless I am tracking them.

That is buyer language. The buyer talks about what is broken right now. What they are feeling. They describe the mess. Your problem statement should sound like the mess they would describe, not the solution you would sell. That is how referrers will recognise it. That is how the next buyer will recognise themselves.

Take the clearest version you have. Read it aloud. Does it sound like you or like your buyer. If it sounds like you, rewrite it. Use shorter sentences. Use pain words. Use the language you hear when someone describes the situation that made them call you in the past. Not the language you use to describe what you do. The language the buyer uses to describe why they are stuck.