A live 3-day sprint for independent consultants and fractionals. Build the offer, niche and price that make buyers stop comparing you on cost.

The Commercial Spine Sprint

Give me 3 days and I'll give you an offer that ends the price conversation.

Three live days to build your commercial spine, the six pieces that make a buyer choose you instead of shopping around. I bring the method and the AI that does a strategist's three weeks of analysis in minutes. You bring your expertise.

Claim your $99 seat

Why the work goes to someone cheaper

You are not losing on talent. You are losing on clarity.

Think about the last real opportunity that went cold. A referrer sent someone who was never a fit, because even they could not say exactly what you do. A buyer read your page and could not tell, in one breath, what you would do for them. So they lined you up against three other capable people and chose on the only thing left to compare. Price.

It happens again and again, and it has nothing to do with how good you are. It is that your business has no spine. Nothing a buyer can grab in one read and repeat to the person who signs the cheque.

The fix

Build the spine a buyer can choose without shopping around.

Your commercial spine is the six pieces a buyer needs before they can pick you: the problem you own, the client who has it, the offer only you make, your niche, your price, and the ways they can buy you. Most consultants carry a fuzzy version in their head. In three days you build the real thing, on the table, on your own business. You do not watch and take notes. You build, with me guiding and the AI doing the analysis, and you leave each day holding a finished piece.

The whole spine on one page. You build every piece of it across the three days.

How the three days work

Six pieces. Two a day. Built, not noted.

What a strategist would bill three weeks for, the AI drafts in minutes from your inputs. Your job is the judgement no tool can make for you.

Day 1

The problem and the client

Get specific about the one problem you solve and the exact person who pays to make it go away. This is where a generalist becomes a specialist.

Name the one problem worth real money, in the words your buyer already uses.
Define the exact client and the moment that makes solving it urgent.
Pick the niche you own, so the right people see themselves and the wrong ones leave.
The AI reads your market and drafts the first version live, for you to sharpen.

Claim your $99 seat

Three live days, $99, do the work or your money back

Day 2

The offer

Turn your expertise into an offer only you make, that a good-fit buyer can say yes to without a three-week sell.

Shape the offer around the outcome, with scope clear enough to price.
Build in what makes it yours, so there is nothing to put side by side.
Make the first step easy to buy, so the relationship can start small.
The AI scaffolds the offer from your inputs, so you edit instead of stare.

Claim your $99 seat

Three live days, $99, do the work or your money back

Day 3

Pricing and engagement models

Set a price that matches the value you create, and the ways a client can buy you. This is where the premium gets built in.

Price against the outcome, not your hours, so the fee reads as small.
Design the engagement models: retainer, project, advisory, the clear ways in.
Show the number where serious buyers can see it and self-qualify.
The AI benchmarks your pricing against the market and finds where you left money.

Claim your $99 seat

Three live days, $99, do the work or your money back

Who is running this

I have made experts impossible to ignore for twelve years.

I'm Peter. For 12 years I have helped consultants and fractional executives turn deep expertise into offers buyers understand, choose, and pay a premium for. Over 200 have built their spine with me directly.

I am not handing you a framework to finish on your own. We build it together, live, in three days, and you leave with it done. The AI does the analysis I used to charge thousands for. You bring the one thing it cannot, your expertise and your judgement.

What changes when you are clear

Clear gets chosen. Vague gets discounted.

When your spine is sharp, the right buyer reads one line and recognises themselves. They stop shopping around, because there is no like-for-like to shop. Referrers send you the right people, because they can finally repeat what you do without guessing. Your price stops being a negotiation and becomes a number. You go from one more capable name on a shortlist to the only obvious answer to a specific, expensive problem.

✓

A problem statement so sharp a stranger gets it in one read.

✓

Your client, named: who exactly, and the moment they buy.

✓

The niche you own, in language buyers repeat for you.

✓

An offer only you make, built around the outcome.

✓

A price set against value, with the premium built in.

✓

Engagement models: the clear ways a client can start.

✓

Your full commercial spine, ready to put to work.

✓

Copy for your page, pitch, and outreach, pulled from it.

The offer

Everything, for $99.

$99 / one ticket

Three live days with me, building your spine on your real business. Nynch prepares the analysis and first drafts for you to challenge. Recordings and templates to keep. Nothing sold to you on the day. It runs as a small live cohort, so seats are limited.

Claim your $99 seat

Next cohort starts Monday, 31 August 2026, 4pm UK. Seats are limited.

My guarantee

Do the work, or get your $99 back.

Show up for three days and do the work. You leave with your problem, client, niche, offer, price, and engagement models built. If you are not sharper for it, email me and I return every penny. You are not risking $99 on a maybe. The only thing you stand to lose is another year of staying vague.

Questions

Plain answers before you join.

Will niching down cost me clients?

It is the opposite. Vague does not keep your options open, it keeps your prices down. The sharper your spine, the more the right buyers self-select and the more you can charge. You can still take adjacent work. You just stop being chosen on price.

I have done positioning work before.

Then you know the gap is not knowing it, it is finishing it. Most positioning dies as a document. Here you build it live, the AI pressure-tests it, and you leave with the offer and the price done, not a template to fill in someday.

Is this a pitch for something bigger?

No. The $99 is the whole thing. Nothing is sold to you on the day. The spine you build is yours, whatever you do next.

I am not technical, and AI is not my thing.

It does not need to be. You bring the expertise. The AI does the analysis and the first drafts. You will use it live in the room on day one, with me walking you through it.

Ninety-nine dollars. What is the catch?

There is none. It is the fastest way to get clear on your offer and your price, and the most valuable three days you will give your business this year.

What if it is not for me?

Do the work across the three days. If you are not sharper for it, I return every penny. The risk sits with me, not you.

Before you leave this page

Every month you stay vague has a price.

Nothing here changes on its own. The mismatched referrals keep coming. The proposals keep coming back, we went with someone cheaper. You keep dropping your rate to win, then resenting the work. And the consultants who got specific keep charging more than you for the same expertise, because their buyer can finally tell what they are for. The slow, expensive way to fix this is to keep winging it. Three days is the fast way.

Become the obvious choice. Or stay the cheapest quote.

Three days from now you can have an offer buyers choose at your price, the problem and client nailed, and the premium built into how you sell. Or you can keep hoping the next proposal is the one they do not grind down on price.

Claim your $99 seat

Next cohort starts Monday, 31 August 2026, 4pm UK. Seats are limited.

Peter

Founder, Nynch

P.S. You have read this far because some part of this is true for you. Three days from now you can be the obvious answer to a specific, expensive problem, with a price you set. Do the work and if you are not sharper for it, I return every penny. The next cohort starts Monday, 31 August 2026 and seats are limited. Take yours.