Want your spine built with you? Let's do it together.
The book hands you the whole framework. But reading a system and applying it perfectly to your own offer, your own market, and your own price is not the same thing.
If you are like most experienced consultants, you do not want to guess how to adapt the method to your situation. You want certainty before you or your team start building.
What if the person who has done this more than two hundred times mapped it out with you?
What we will do on the call
Your problem and your buyer
We name the one problem worth real money and the exact buyer who pays to make it go away. This is where a generalist becomes the obvious choice.
Your offer and your price
We shape the offer only you make and set the price against the outcome, not your hours. No generic template, the real thing for your business.
Your first five conversations
You leave with a prioritised plan and five named people from your network to start with. Run it yourself, or hand it to your team.
You do not need to finish the book first. Peter wrote the framework, so he will simply pull what he needs from you on the call and build your plan in real time.
This is not a pitch in disguise. There is nothing sold to you at the end. The whole hour is spent on your spine and your specific bottlenecks.
Your Commercial Spine Session
- A recording of the working session
- Your spine mapped: problem, buyer, offer, proof, motion
- A prioritised action plan you can run or hand off
- Your first five named conversations from your network
- Absolute clarity, no guesswork, no reading required first
One hour of 1-on-1 strategy with the person who has built more than two hundred of these. Normally $500, available at this price only right now, only for book buyers.
Add to my order for $197 No thanks, I'll read the book and build it myself